Demand Generation Lead

Output Sports • Boston, MA

13d • Onsite

About The Position

This is a player–manager Demand-Gen Lead role suited to an ambitious marketer ready to own our inbound engine. You’ll lead demand-generation strategy while executing campaigns yourself—optimising our website and funnel, running content-driven acquisition, and supporting major product launches. Experience in sports, fitness, or sports-technology is a strong plus. The role is based in Boston or ideal for someone willing to relocate to Boston and work closely with our US commercial team.

Requirements

• Boston-based or willing to relocate to Boston
• 3+ years in B2B demand gen, growth, or digital marketing.
• Hands-on experience owning inbound funnels, CRM/automation (HubSpot experience strong plus), and website optimisation.
• Demonstrated ability to create and develop a marketing function and its team members.
• Strong communication, creative, organisation, and executional skills.

Nice To Haves

• Experience in sports performance, fitness, or sports-tech.
• Passionate about strength and conditioning and fitness and open to using Output in your training

Responsibilities

• Own demand generation across web, SEO, CRO, content, paid acquisition and inbound campaigns.
• Build lead magnets, webinars, nurture flows, and segmented messaging.
• Support major product launches through coordinated PR, content, and creative campaigns.
• Develop nurture and warm-outbound systems plus mid/BOFU assets (case studies, ROI tools, demos).
• Collaborate with Sales, Product, and Content teams; coordinate contractors/agencies.
• Lead event and activation marketing including major brand collaborations
• Own and measure funnel performance and report on campaign impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees