Demand Generation Specialist

Pine Services Group • Orlando, FL

2d • $70,000 - $80,000

About The Position

Our client is seeking a Demand Generation Specialist to support pipeline growth through disciplined, execution-focused demand operations across MSP and ERP go-to-market motions. This role is responsible for driving outbound activity, executing approved events, delivering campaigns, and maintaining strong CRM hygiene with clear ROI tracking.
This position is hands-on and operational by design. You’ll focus on turning defined priorities, campaigns, and content into consistent execution that creates sales-ready conversations and measurable pipeline impact. While you’ll collaborate closely with sales and leadership, the role is centered on execution and follow-through rather than people management or long-term strategy ownership.
The goal is simple and measurable: generate high-quality conversations and pipeline volume. Lead capture is a means to that end.

Requirements

• 4–7 years in B2B demand generation or revenue operations
• Experience supporting services-based or complex sales cycles
• Strong project management skills
• Hands-on CRM and marketing automation experience, HubSpot preferred
• Comfortable working closely with sales teams and BDRs
• Demonstrated ability to tie execution to pipeline outcomes

Nice To Haves

• Enjoys executing and optimizing demand programs, not just planning them
• Thrives in environments with clear priorities, metrics, and accountability
• Is comfortable working closely with sales teams to drive meetings and pipeline
• Takes pride in operational excellence, clean data, and follow-through
• Wants direct ownership of outbound, campaign, and event execution without managing a team

Responsibilities

• Own and manage omni-channel outbound sequences for MSP and ERP offerings, including email and LinkedIn outreach
• Execute outbound activity aligned to sales-provided ICPs, priorities, and active campaigns
• Optimize outbound programs for response rates, meetings booked, and pipeline created
• Ensure consistent execution and follow-through across outbound motions
• Execute and manage approved events, including timelines, task coordination, vendors, and internal stakeholders
• Support event promotion, registration execution, and lead capture
• Ensure post-event follow-up is executed accurately and on time
• Track and report event ROI based on meetings booked, opportunities created, and pipeline influenced
• Identify underperforming events and flag data-backed recommendations
• Execute MSP and ERP demand campaigns based on leadership direction
• Package existing content into execution-ready assets such as emails, landing pages, event materials, and presentations
• Create and manage sales enablement materials, making light adaptations as needed to support execution
• Ensure campaign assets are deployed consistently and on schedule
• Own CRM and marketing tool execution related to campaign tracking, lead routing, and attribution
• Maintain high standards for data accuracy, hygiene, and reporting
• Enforce follow-up SLAs and surface execution gaps proactively
• Identify friction points in demand operations and recommend process improvements

Benefits

• Medical, dental, and vision insurance with competitive plan options
• 401K plan + employer match + immediate vesting
• Employer paid long-term disability insurance + life insurance
• 22 days off per year (15 days of accrued PTO + 7 paid holidays)
• 6 weeks paid parental leave
• Company issued laptop
• Company paid training as necessary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees