Demand Generation Specialist

i-Tech Support • Orlando, FL

2d • Onsite

About The Position

The Demand Generation Specialist is an execution and operations focused role responsible for driving pipeline volume and ensuring disciplined follow-through across MSP and ERP go-to-market motions.
This role owns outbound sequencing, event execution (not selection), campaign delivery, CRM hygiene, and ROI tracking. It is not a people manager, not a strategist, and not a content owner.
The objective is to create sales-ready conversations and generate pipeline volume. Lead capture is a mechanism.

Requirements

• 4–7 years in B2B demand generation or revenue operations
• Experience supporting services-based or complex sales cycles
• Strong project management skills
• Hands-on CRM and marketing automation experience, HubSpot preferred
• Comfortable working closely with sales teams and BDRs
• Demonstrated ability to tie execution to pipeline outcomes

Responsibilities

• Own and manage omni channel outbound sequences for Acumatica ERP and MSP such as: Email sequences with automation through CRM LinkedIn sequences
• Ensure outbound execution aligns with: Sales-provided ICPs and priorities Active campaigns and events
• Optimize for: Response rates Meetings booked Pipeline created
• Owns execution and management of approved events, including: Project management of timelines, tasks, vendors, and internal coordination Promotion and registration execution Lead capture and data hygiene Post-event follow-up execution
• Track and report event ROI based on: Meetings booked Opportunities created Pipeline influenced
• Flag underperforming events with data-backed recommendations
• Execute MSP and ERP demand campaigns based on leadership direction
• Create and Manage Sales enablement materials and lightly adapt as needed
• Package content into execution-ready assets: Emails Landing pages Event materials Sales Presentations and Branding Assets
• Own CRM and marketing tool execution for: Campaign tracking Lead routing Attribution
• Maintain high data integrity standards
• Enforce follow-up SLAs
• Surface execution gaps and friction points proactively

Benefits

• Medical, dental, and vision insurance with competitive plan options
• 401K plan + employer match + immediate vesting
• Employer paid long-term disability insurance + life insurance
• 22 days off per year (15 days of accrued PTO + 7 paid holidays)
• 6 weeks paid parental leave
• Company issued laptop
• Company paid training as necessary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees