Lead Demand Generation Manager

NetDocuments

10d•Hybrid

About The Position

NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to [email protected] so our team members can review. NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022, 2023, & 2024 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. Other recent awards include: Two-time winner (2024, 2023) National Top Workplaces Two-time winner (2024, 2023) Top Workplace innovation Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits 2024 Cultural Excellence 2024 Technology Industry 2023 Top Workplace Leadership 2023 Top Workplace Purpose & Values 2022 Top Workplace Employee Appreciation and Employee Well Being NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! What You’ll Do We are seeking a strategic and results-driven demand generation leader to drive pipeline growth across our Small, Medium, and Large law firm segments. In this role, you’ll own the strategy and execution of integrated demand programs that engage decision makers at these firms. You’ll balance inbound tactics, outbound campaigns, and account-based marketing (ABM) to deliver measurable impact on pipeline and revenue. The ideal candidate is a hands-on marketer who thrives at the intersection of strategy, creativity, and analytics, with a proven track record of delivering measurable demand in complex B2B environments.

Requirements

Proven success driving pipeline through inbound and outbound programs.
Strong digital marketing acumen.
Minimum 5 years in demand generation or marketing strategy.
Strong understanding of enterprise buying cycles and ABM principles.
Proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce).
Analytical mindset with experience in campaign reporting and pipeline metrics.
Excellent project management and communication skills, with the ability to partner across teams.

Nice To Haves

Experience in professional services, technology, or highly regulated industries (a plus).

Responsibilities

Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets.
Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals.
Develop messaging and offers tailored to key personas and verticals.
Own campaign lifecycle: planning, launch, optimization, and reporting.
Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail.
Leverage account-based marketing approaches to engage high-value target accounts.
Manage relationships with vendors, agencies, and marketing technology platforms.
Define campaign KPIs and report on pipeline, conversion, and ROI.
Apply data-driven insights to continuously optimize campaign performance.
Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health.
Other duties as assigned.