Demand Generation Manager

TTC Global•Houston, TX

About The Position

TTC Global is seeking a hands-on Demand Generation Manager (Revenue & HubSpot CRM) to build and own our demand generation capability from the ground up. This role is also responsible for end-to-end ownership of HubSpot CRM and marketing automation. Reporting to the VP of Global Marketing, this role will design, execute, and optimize lead generation and demand generation programs that directly contribute to pipeline and revenue. While TTC Global plans to progressively introduce Account-Based Marketing (ABM), the immediate focus of this role is on strong, scalable lead and demand generation programs that support revenue generation, driven by a well-governed CRM. This is an execution-focused role. We are looking for someone who enjoys building systems, launching campaigns, fixing what does not work, and proving impact through data.

Requirements

5+ years of experience in B2B Demand Generation, Revenue Marketing, or similar roles
Demonstrated proof of pipeline and revenue contribution, not just lead volume.
Deep, hands-on HubSpot experience, including workflows, automation, lead scoring, segmentation, and reporting.
Experience building or significantly improving demand generation programs rather than maintaining mature systems.
Strong understanding of long, complex B2B sales cycles.
Highly analytical, data-driven, and comfortable being accountable for outcomes.
Able to work independently with a high level of ownership and initiative.

Nice To Haves

Exposure to Account-Based Marketing concepts or early-stage ABM initiatives.
Experience introducing HubSpot or improving CRM maturity in a growing organization.
Exposure to enterprise, financial services, or regulated industries.
Experience working with globally distributed sales and marketing teams.
HubSpot certifications (e.g., Marketing Software, Sales Software, or Operations Hub) are a plus, but hands-on execution experience matters more than credentials.

Responsibilities

Build and own TTC Global’s lead and demand generation engine with a clear focus on pipeline creation, acceleration, and revenue contribution.
Design, execute, and optimize multi-channel demand generation campaigns aligned to sales priorities.
Develop and manage lead lifecycle frameworks, including lead stages, MQL/SQL definitions, and marketing-to-sales handoff processes.
Create and optimize nurture programs that support long, complex B2B buying cycles.
Continuously test, measure, and optimize campaigns based on performance, conversion rates, and pipeline impact.
Act as the owner of HubSpot CRM and Marketing Automation, responsible for configuration, optimization, and day-to-day administration.
Build and maintain workflows, automation, lead scoring models, segmentation, and reporting.
Ensure CRM data quality, governance, and consistent usage across the business.
Own integrations and system hygiene to support scalable demand generation.
Establish best practices and documentation for HubSpot usage.
Work closely with Sales, Account Managers, and Regional Leadership to align marketing activity with revenue priorities.
Ensure clear, consistent, and effective marketing-to-sales handoff.
Support sales teams with insights, reporting, and campaign visibility.
Act as a trusted partner to Sales, with a shared focus on pipeline and revenue outcomes.
Support the progressive introduction of Account-Based Marketing over time, in partnership with Sales and Marketing leadership.
Contribute to early ABM foundations such as target account selection, engagement approaches, and measurement frameworks.
Ensure any ABM activity complements and builds on existing demand generation programs, rather than replacing them.
Define and track KPIs across lead generation, demand generation, and CRM performance.
Provide clear, data-driven insights into pipeline contribution, conversion rates, and campaign ROI.
Build reporting that leadership can rely on for decision-making.
Ensure compliance with GDPR, CCPA, and global data privacy requirements.