Demand Generation Manager

Endeavor Business Media

1d•$65,000 - $75,000

About The Position

Endeavor B2B is a rapidly growing US-based B2B media and events company founded in 2017. EndeavorB2B’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi-channel formats that today’s industry professionals demand. From informative e-newsletters to in-depth monthly magazines to curated in-person events, EndeavorB2B is committed to providing the best opportunities for professionals to stay knowledgeable and connect with marketplace colleagues that drive their industry forward. EndeavorB2B places a high importance on its data-driven core values of accountability, continuous improvement, teamwork and being passionate about value creation in an environment that maintains minimal politics, directional clarity, high productivity and low turnover among good people. These values are adopted at all levels of the company across every sphere and give the company its operational advantage. Our departments and operating businesses have autonomy and place a high value on meritocracy, with a commitment to providing individuals with opportunities for growth and development. EndeavorB2B seeks a strategic, metrics-driven Demand Generation Manager to drive predictable pipeline and revenue growth through scalable, multi-channel demand generation programs. This role owns the demand engine across email, paid, social, webinars/events, and partner/ABM-style motions—building repeatable playbooks, optimizing performance through testing, and establishing clear measurement standards. You will partner closely with Marketing Operations, Sales Leads, and Marketing Managers to ensure programs are executed efficiently, measured accurately, and continuously improved.

Requirements

5+ years experience in B2B demand generation or growth marketing, with a track record of driving measurable pipeline/revenue impact.
Proven success owning multi-channel demand programs (email + paid + social; webinars/events a plus).
Strong grasp of B2B funnel metrics and how to improve conversion and velocity through segmentation, testing, and process.
Experience with marketing attribution concepts (multi-touch models, influence vs. sourcing, reporting limitations) and applying insights to investment decisions.
Comfortable partnering with Marketing Ops on HubSpot execution (you don’t have to be the admin, but must know what “good” looks like).
Strong analytical skills: can turn performance data into clear recommendations and action plans.
Excellent stakeholder management and communication—able to influence without authority across markets/teams.

Responsibilities

Own demand generation strategy and planning to drive qualified pipeline, aligning programs to business goals, ICPs, and market priorities.
Build and scale integrated campaign playbooks (e.g., lead-gen, nurture, reactivation, event/webinar, product/solution launches), ensuring repeatable frameworks that teams can deploy consistently.
Lead multi-channel execution and optimization across email, paid media, organic/paid social, syndication (if applicable), webinars/events, and partner campaigns.
Manage paid media performance (in-house or via agency): budget allocation, audience strategy, creative/testing roadmap, landing page alignment, and ROI analysis.
Define funnel metrics and performance targets (MQL/SQL, conversion rates, CAC/CPL, velocity, influenced pipeline, sourced pipeline), and lead ongoing performance reviews.
Own marketing attribution and measurement strategy in partnership with Marketing Ops—ensuring tracking and reporting supports actionable insights and budget decisions.
Collaborate with CMO and VP of Corporate Marketing to align on lead definitions, follow-up standards, and feedback loops; ensure programs support sales priorities and adoption.
Enable and train marketers on demand generation best practices, campaign strategy, and performance optimization, building a “how we do demand” center of excellence.
Partner with Marketing Operations to translate strategy into scalable processes, briefing requirements for workflows, scoring, dashboards, nurture logic, and data needs.
Champion operational excellence in campaign planning, creative briefing, launch readiness, and post-campaign analysis.