Demand Generation Manager

Handoff•Austin, TX

10d•$125,000 - $145,000

About The Position

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users. Demand Generation Manager at Handoff We’re looking for a hands-on Demand Generation Manager to build our acquisition engine from the ground up - designing and launching email-led, multi-channel campaigns that drive fast B2B growth. You’ll experiment, iterate, and tie every action to revenue , partnering closely with Product, Sales, and GTM Ops to turn ideas into predictable pipeline.

Requirements

5+ years in demand generation, growth, or lifecycle marketing roles.
Background in SMB marketing motions with a strong understanding of volume, speed, and personalization.
Proven track record building email-centric campaigns that drove measurable pipeline.
Hands-on copywriter comfortable owning messaging from idea to execution.
Experience executing across multiple channels (email, paid, content, landing pages).
Familiarity with marketing automation tools (HubSpot, Marketo, etc.) and CRM systems.
Worked in fast-paced environments (Series A/B startups or agencies supporting similar clients).
Comfortable with short sales cycles and agile experimentation.

Nice To Haves

Experience in construction, skilled trades, or local service industries (or curiosity about them).

Responsibilities

Build and launch email campaigns that generate pipeline and accelerate conversion within short (<30-day) sales cycles.
Write high-impact copy and manage campaign execution end-to-end - from brief to measurement.
Experiment rapidly across channels (email, paid, social, landing pages) to improve lead velocity and conversion rates.
Collaborate cross-functionally with Sales, Product, and GTM Ops to align messaging, handoffs, and reporting.
Partner with engineering/product to connect campaign data to CRM and revenue systems.
Analyze campaign performance and communicate insights that shape future strategy.
Track and report on key metrics like open/reply rates, SQLs, and CAC