Lead Generation Technology and Innovation Manager

The Vanguard Group•Malvern, PA

2d•Hybrid

About The Position

Vanguard’s Workplace Solutions Marketing team is modernizing signal‑based lead generation to help our sales organization connect with the right prospects at the right time. As the Lead Generation Technology & Innovation Manager , you’ll set the strategic North Star and build the roadmap that turns data into action—partnering with marketing peers, IT, marketing technology, and sales enablement to deliver scalable lead‑management capabilities. You’ll champion stakeholder adoption, coach a high‑performing team, and use analytics to continuously optimize outcomes, all while elevating operational excellence and innovation across the program.

Requirements

Minimum of five years related work experience.
Undergraduate degree or equivalent combination of training and experience required.
Proven experience in program management, preferably within sales, marketing, or lead management environments.
Strong leadership and stakeholder management skills, with a demonstrated ability to influence cross-functional teams.
Expertise in developing and executing strategic initiatives that deliver measurable business outcomes.
Excellent communication and interpersonal abilities, capable of building trust with senior leaders and stakeholders.
Proficiency in leveraging data analytics for program optimization and decision-making.
Experience managing budgets, business plans, and technology project implementations.
Commitment to fostering continuous improvement and driving operational excellence.

Nice To Haves

Two years of managing a project preferred.
Financial Services or function-specific experience preferred.
Previous people-leadership experience preferred.
Graduate degree preferred.

Responsibilities

Formulate and implement the program's strategic direction in collaboration with Workplace Solutions Sales, ensuring alignment with organizational goals and objectives.
Define, communicate, and continually refine the program’s strategic “North Star,” translating vision into a clear, actionable, and measurable roadmap.
Partner with IT, Marketing Technology, and Distribution Enablement teams to deliver and enhance lead management and signals capabilities, driving operational efficiency and effectiveness.
Engage stakeholders across Sales and Distribution Enablement to launch and promote lead management capabilities, fostering sustained adoption and maximizing value realization.
Provide inspirational leadership, coaching, and professional development to Digital Product Owners and Project Managers, cultivating a culture of high performance and continuous improvement.
Establish and nurture trusted relationships with senior leaders and key stakeholders throughout the organization.
Collaborate with analytics teams to harness data-driven insights for ongoing program optimization and informed decision-making.
Contribute to the development of business plans, staffing models, budgets, and priority setting, utilizing data to proactively address issues and measure program success.
Maintain effective working relationships with department, division, and executive management to ensure seamless program integration.
Champion a culture of innovation by proactively driving ideation to uncover new business opportunities, rigorously assess their potential impact, and advocate for strategic investments that elevate program capabilities.
Actively nurture and expand existing innovation spaces and experiences to continuously fuel transformative growth.
Oversee the planning, budgeting, and execution of technology projects, including support for user acceptance testing and successful deployments.
Drive departmental efficiency and effectiveness by establishing measurable goals, elevating standards, and implementing quality improvement initiatives.
Monitor departmental progress, assess success metrics, and participate in special projects and additional duties as required.