Lead Director, Enterprise Website Strategy

CVS Health•New York, NY

About The Position

We are seeking a visionary lead director to define the strategy and lead the transformation of our enterprise website into a world-class digital newsroom and content hub. This role will oversee a senior web manager and an AEM content specialist, with dotted-line support from a web analytics function, to deliver a dynamic, newsroom-style experience that informs, engages, and inspires our audiences. The ideal candidate is a strategic leader with deep expertise in UX/UI design, content strategy, and digital publishing, combined with a passion for storytelling and operational excellence. You will champion editorial quality, design innovation, and performance optimization, ensuring our site becomes a trusted destination for thought leadership and brand storytelling.

Requirements

10+ years of experience in digital strategy, web management, or UX/UI leadership roles.
Proven track record of leading large-scale content-driven web initiatives and managing cross-functional teams.
Advanced knowledge of Adobe Experience Manager (AEM) and enterprise CMS platforms.
Expertise in UX/UI principles, responsive design, and accessibility standards.
Strong understanding of web analytics tools (Adobe Analytics, Google Analytics) and editorial performance metrics.
Exceptional leadership, communication, and stakeholder management skills.

Nice To Haves

Experience in newsroom-style publishing, corporate content hubs, or thought leadership platforms.
Familiarity with Adobe Workfront, SEO strategies, and digital accessibility compliance.
Background in front-end and back-end development concepts for effective technical oversight.
Bachelor’s degree in Digital Media, Web Development, UX/UI Design, Journalism, or related field; advanced degree preferred.

Responsibilities

Define and execute a bold vision for the corporate website as a content-first, newsroom-style platform.
Establish editorial and design standards that elevate storytelling and user experience.
Lead and mentor a team responsible for web operations, AEM content authoring, UX/UI design, and analytics.
Foster a culture of creativity, agility, and continuous improvement.
Oversee content strategy and governance, ensuring consistency, quality, and alignment with brand voice.
Drive UX/UI innovation to create immersive, accessible, and visually compelling experiences.
Implement analytics frameworks to measure engagement, content reach, and audience behavior.
Translate insights into actionable strategies for editorial optimization and design enhancements.
Stay ahead of AEM advancements, digital publishing trends, and emerging technologies.
Partner with IT and development teams to ensure technical scalability and seamless integration of multimedia.
Work closely with marketing, communications, and product teams to align web initiatives with broader storytelling goals.
Manage vendor relationships for development, hosting, and QA services.
Enforce governance for workflows, publishing processes, and accessibility standards.
Ensure compliance with ADA, SEO best practices, and brand guidelines.