Lead, Direct & Extend Channel Marketing - CONVERSE
About The Position
Are you interested in working for the most iconic and well‑loved sneaker brand in the world? Born in sports and made for the street, Converse is a place to explore your potential, obliterate boundaries and push out the edges of what can be. Converse is a place where you can be at work AND be yourself. It’s a place to be creative, come up with bold new ideas and work with a friendly and welcoming team. WHO WE ARE LOOKING FOR We’re seeking a highly skilled marketing professional as our Lead, Direct & Extend Channel Marketing who will lead the ideation and development of omni-channel marketing plans that support Converse direct and marketplace partners, execute category‑right marketing initiatives, and drive strong seasonal expression. You can operate both independently and collaboratively to drive impactful marketing strategies for Converse Direct (stores and Converse.com) and the Extend channel. You will be comfortable navigating ambiguity, influencing cross-functional teams, and connecting strategy to execution. You will think outside the box, craft creative account marketing plans and execute with excellence. You will know how to craft a strong brief and manage a marketing budget, and you’ll be passionate about retail. You should demonstrate: Excellent verbal and written communication skills Strong organizational and time management abilities A sense of urgency and proactive approach Ability to work independently and in diverse groups Skill in prioritizing tasks and self-starting Ability to network and utilize internal/external resources Comfort engaging with Converse leadership and senior stakeholders
Requirements
- Bachelor’s degree in related field; will accept any suitable combination of education, experience, and training
- 5+ years of experience in account marketing, brand marketing, or marketplace marketing
- Understanding of consumer culture, retail landscape, and category dynamics
- Experience implementing seasonal marketing execution and partner need
- Strong organizational and project management skills
- Ability to travel approximately 10-15% of the time, as needed
- Excellent communication and cross‑functional partnership capability
- Ability to manage multiple timelines in a fast‑paced environment
- Passion for the Converse brand
Responsibilities
- Develop and pitch seasonal marketing plans for Converse Direct and Extend accounts
- Lead execution for key Converse Direct marketing initiatives and Extend marketing plans
- Partner with Sales, Merchandising, and Integrated Marketplace to align marketing priorities
- Coordinate account marketing calendars, budgets, GTM needs, and storytelling assets
- Lead account-level execution of launch plans, brand moments, and account‑specific activations
- Analyze results of marketing initiatives and identify optimization opportunities
- Manage inbound/outbound marketing asset needs and timelines
- Ensure brand consistency and account‑right execution across marketing touchpoints
- Build strong relationships with internal partners and key external accounts
Benefits
- Information about benefits can be found here.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
