Lead, Direct & Extend Channel Marketing - CONVERSE
About The Position
Converse is seeking a highly skilled marketing professional as our Lead, Direct & Extend Channel Marketing. This role will lead the ideation and development of omni-channel marketing plans that support Converse direct and marketplace partners, execute category-right marketing initiatives, and drive strong seasonal expression. The ideal candidate can operate both independently and collaboratively to drive impactful marketing strategies for Converse Direct (stores and Converse.com) and the Extend channel. This role requires comfort navigating ambiguity, influencing cross-functional teams, and connecting strategy to execution. The candidate should be a creative thinker, capable of crafting excellent account marketing plans and executing them with excellence. Responsibilities include crafting strong briefs and managing marketing budgets, with a passion for retail. The role requires excellent verbal and written communication skills, strong organizational and time management abilities, a sense of urgency and proactive approach, and the ability to work independently and in diverse groups. Skill in prioritizing tasks, self-starting, and networking to utilize internal/external resources are also important. The position is based in the Converse Boston office and reports to the Director, Integrated Retail Marketing.
Requirements
- Bachelor’s degree in related field; will accept any suitable combination of education, experience, and training
- 5+ years of experience in account marketing, brand marketing, or marketplace marketing
- Understanding of consumer culture, retail landscape, and category dynamics
- Experience implementing seasonal marketing execution and partner need
- Strong organizational and project management skills
- Ability to travel approximately 10-15% of the time, as needed
- Excellent communication and cross-functional partnership capability
- Ability to manage multiple timelines in a fast-paced environment
- Passion for the Converse brand
- Excellent verbal and written communication skills
- Strong organizational and time management abilities
- A sense of urgency and proactive approach
- Ability to work independently and in diverse groups
- Skill in prioritizing tasks and self-starting
- Ability to network and utilize internal/external resources
- Comfort engaging with Converse leadership and senior stakeholders
Responsibilities
- Develop and pitch seasonal marketing plans for Converse Direct and Extend accounts
- Lead execution for key Converse Direct marketing initiatives and Extend marketing plans
- Partner with Sales, Merchandising, and Integrated Marketplace to align marketing priorities
- Coordinate account marketing calendars, budgets, GTM needs, and storytelling assets
- Lead account-level execution of launch plans, brand moments, and account-specific activations
- Analyze results of marketing initiatives and identify optimization opportunities
- Manage inbound/outbound marketing asset needs and timelines
- Ensure brand consistency and account-right execution across marketing touchpoints
- Build strong relationships with internal partners and key external accounts
Benefits
- Information about benefits can be found here
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What This Job Offers
Job Type
Full-time
Career Level
Senior
