Lead Digital Product Manager – Attract & Discover

Bombas•New York, NY

3d•$160,000 - $175,000•Onsite

About The Position

We are looking for a strategic and technically sharp team player to join our Digital Product team as our Lead Digital Product Manager – Attract & Discover, reporting directly to our Head of Digital Product. The ideal candidate has experience in digital product management with deep expertise in acquisition-oriented digital experiences — from the moment a customer lands on Bombas, through the discovery surfaces, routing logic, and entry-point architecture that connects them to the right product. This is an opportunity to own the full top-of-funnel product mandate: on-site search and navigation, intent-based entry points, ad-to-site landing experiences, and the technical infrastructure that makes Bombas findable and relevant across traditional and AI-driven channels.

Requirements

Digital product management experience with meaningful time on search, discovery, SEO, or acquisition-oriented DTC or eCommerce surfaces.
A track record of owning top-of-funnel product strategy and moving organic acquisition or on-site engagement metrics with measurable, sustained impact.
Technical fluency in how search engines, AI crawlers, and on-site search systems work — enough to partner credibly with Engineering on schema, crawlability, and site architecture decisions.
Strong experimentation practice: you’ve run A/B tests end-to-end, scope them properly, and report findings in a way that builds confidence in the methodology.
Experience coordinating across Marketing, Engineering, and content or creative stakeholders to ship acquisition-facing surfaces on time and with measurable results.

Nice To Haves

Motivated by the top-of-funnel problem — you find it interesting that most sessions never reach a product, and you want to fix that.
A systems thinker who designs for reuse: you build routing logic, content models, and entry-point architectures that compound over time rather than solving one campaign at a time.
Comfortable holding both the strategic and executional thread — you can write a product strategy and a tight PRD in the same week.
You have a point of view on how AI is reshaping organic discovery and can translate that into product decisions without waiting for the roadmap to catch up.
You’re as comfortable in a Marketing conversation about a campaign landing page as you are in an Engineering discussion about crawl budget or routing logic.
A team player who is willing and happy to help
Belief in our mission and understand the importance of giving-back
Inquisitive, love to learn, embrace failure, and never give up

Responsibilities

Own the end-to-end product strategy and roadmap for on-site discovery and acquisition surfaces — including search, navigation, collections, landing pages, and guided entry flows — setting long-term vision and ensuring alignment with business goals, customer needs, and technical feasibility.
Define and drive the team’s north star: first-touch to product surface rate, the % of new and lapsed-customer sessions that reach a meaningful product interaction. Own the input metrics — organic and SEO/GEO session growth, search-to-product rate, navigation engagement rate — and move them.
Lead the technical SEO, AEO, and GEO product strategy: partner with Engineering on crawlability, site structure, schema, and product data enrichment to ensure Bombas surfaces effectively in both traditional search and AI-driven discovery channels.
Own the ad-to-site journey as a product surface: design and build intent-based routing logic, dynamic landing experiences, and personalized entry points that connect paid and organic channels to the right on-site experience for the right customer.
Own the content system and visual storytelling surfaces as product experiences — not just templates. Define what content structure, taxonomy, and entry-point design does for conversion at the top of the funnel.
Serve as the primary product partner to Marketing and Brand for acquisition surfaces — translating campaign needs into durable, reusable product capabilities.
Lead multi-phase initiatives from problem definition to launch and iteration, coordinating across Engineering, UX, Analytics, Site Merch, Creative, and Marketing.
Own A/B tests end-to-end: define hypotheses, set success metrics, size experiments, monitor performance, and report findings.
Identify and evaluate opportunities using quantitative and qualitative data — funnel analysis, session behavior, search query data, organic performance signals — and translate them into actionable initiatives.
Mentor teammates and contribute to team culture, modeling a balance of strategic clarity, execution excellence, and customer-first thinking.