Lead Digital Content Specialist

Codetech • Dallas, TX

4d

About The Position

This role will help manage the end-to-end experiences for global websites via maintenance, optimization, and documentation of best practices + quality assurance. Key focus areas include the development and execution of the product in the site in addition to the overall web experiences.

Requirements

• Experience in launching digital initiatives, projects and/or campaigns.
• CMS experience (e.g. Adobe Experience Manager, Contentful, etc.)
• Experience with website product data management.
• Experience with Jira and user story creation.
• Experience with website QA and UAT.
• Mobile Android
• Mobile iOS
• Product Management

Nice To Haves

• Web Analytics tool experience (e.g. Adobe Analytics, Content square) or aptitude to learn tools.
• Agile development experience.

Responsibilities

• Works with Stakeholders on Digital Growth, Marketing, Commercial, Finance, Motorcycle Management, and Motorcycle Engineering to deliver product launches.
• Curate from stakeholders by country or geography, motorcycle pricing, model availability, paint color and product options availability and own the population of this product data in the json file or other systems as the Tech stack evolves.
• Be the subject matter expert and participate in projects/initiatives aimed at developing a PIM as the single source of truth for product data.
• Manage CGI Motorcycle asset development with internal stakeholders (i.e. Motorcycle Product Engineering) and external CGI agency partner.
• Execute on sales promotion offers in AEM or Contentful, including working with internal stakeholders in Commercial and Marketing to gather offer details and coordinate go to market timing. This includes updating the Offers page, the json file for Finance Rate changes related to offer, and promo banner updates with offers messaging as needed.
• Support maintenance and sustain requests from stakeholders for key sections of the site as needed.
• Page creation/production in Contentful per Figma page designs (leverage user stories if no Figma).
• Add SEO meta data, create translation jobs by language, roll-out translations when received back from translation houses via translation connector, QA, UAT defect remediation.
• Localization of content beyond translation via a spreadsheet matrix (e.g. variablizing content blocks shown) or work with stakeholders to determine necessary localizations.
• Follow Agile Scrum and Ceremonies.
• Writes up JIRA tickets for own work and help remainder of team write up tickets for their work as needed.
• Support the analysis and interpretation of digital experience data to assist in planning and prioritization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed