Lead Creator, Brand Social

Ladder • Austin, TX

8d • $100,000 - $120,000 • Onsite

About The Position

Ladder is hiring the face and voice of the world's best fitness app. This role is for a creator with a real point of view, a body of work that proves it, and the presence to hold an audience's attention. You will be the personality our audience follows, making strength training genuinely compelling by translating real programming knowledge into content people watch twice and send to someone else. You'll concept, shoot, edit, and publish content, sometimes in the same day. You’ll also be on set with coaches, helping them with their content, sharing the screen in the BTS, interviewing and talking with them too. This role is akin to being a TV-host for the gen-z social generation. It's important to note that this role is not for building a personal brand; your creative output belongs to Ladder. You will have resources and reach that independent creators rarely get access to, and a team invested in making your work better. In return, we need your full focus. If you're looking for a role that supports a personal channel or leaves room for other brand partnerships, this isn't the right fit.

Requirements

• Located in Austin, TX
• A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
• On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
• Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
• Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
• A sharp instinct for cultural trends and for how formats differ across platforms
• Willingness to be Ladder's creator exclusively. This is a full-time commitment to our brand, not a salary layered beneath a personal brand or competing partnerships
• A collaborative, no-ego approach to feedback and iteration

Responsibilities

• Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
• Own content end to end — concept, shoot, edit, publish — at the pace the platforms require
• Build and star in repeatable series that give an audience a reason to return, rather than one-off posts that disappear
• Translate real fitness expertise into content that holds attention: make progressive overload, program design, and training psychology land with people who have never encountered those ideas
• Create alongside our coaches and celebrity partners, and draw the best possible performance out of them on camera
• Read performance data closely and let it shape what you make next
• Partner with our Senior Manager, Brand Social and the wider creative team on the direction of the channel

Benefits

• The best team in fitness
• Access to the sickest private gym in Austin
• Incredible marketing campaigns with the world’s most expert coaches, and top celebrities, alike
• Equity in Ladder
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• Unlimited PTO
• New Company Computer
• Free Ladder membership, Ladder swag, etc.!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed