Lead, Creative and Content

Royal Caribbean Cruises Ltd•Miami, FL

3d•Onsite

About The Position

Royal Caribbean Group's Marketing Team has an exciting career opportunity for a full time Lead, Creative Designer reporting to the Manager, Creative Design. This position will be working onsite from Miami. The Lead Creative Designer is responsible for driving the visual development and execution of integrated marketing campaigns across digital, social, print, and experiential channels. This role blends hands-on design excellence with creative leadership, ensuring all campaign assets are cohesive, on-brand, and strategically aligned with business objectives. The ideal candidate is a concept-driven designer with exceptional executional skills, a strong strategic mindset, and a deep understanding of brand storytelling.

Requirements

6+ years of professional design experience, demonstrating senior-level creative ownership and campaign leadership.
A strong, polished portfolio showcasing high-impact, multi-channel campaign work for top brands, including concept development, design systems, and execution across digital and traditional media.
Proven experience leading or significantly contributing to major brand or product campaigns within in-house creative teams, agencies, or hybrid environments.
Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and familiarity with Ai and collaborative design tools.
Deep expertise in layout, typography, composition, and visual storytelling.
Strong communication skills with the ability to present creative rationale clearly to both creative and non-creative partners.
Highly organized, able to manage multiple complex projects simultaneously with accuracy, speed, and attention to detail.

Responsibilities

Lead the end-to-end design process for major brand and product campaigns—from initial concepting to final asset delivery.
Translate strategic briefs into compelling visual solutions that perform across multiple channels and formats.
Develop campaign systems, visual toolkits, and design guidelines to ensure cohesion across all touchpoints.
Partner with copywriters, art directors, strategists, and external agencies to bring integrated concepts to life.
Serve as the creative lead for campaign execution, providing direction, feedback, and quality control for all design deliverables.
Mentor designers on conceptual thinking, craftsmanship, and evolving brand expression.
Maintain and elevate brand standards across every asset produced.
Work closely with marketing, creative strategy, and product development teams to ensure campaign design aligns with strategic goals.
Collaborate with project management teams to support smooth file prep, handoff, and delivery.
Manage relationships with external creative partners as needed.
Produce high-impact visuals including key art, digital ads, emails, social content, OOH, experiential assets, and presentation materials.
Ensure pixel-perfect accuracy, color consistency, and brand alignment across all campaign outputs.
Solve design challenges efficiently while maintaining high creative standards and deadlines.