Lead Copywriter (Hybrid: Madison, WI)

TruStage•Madison, WI

1d•$93,100 - $139,700•Hybrid

About The Position

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition Job Purpose: This position is responsible for participating in the development of creative strategy and the ownership and execution of simplified and easily digested copy that moves people to action. The role will lead projects and perform tactical work. The role is part of the larger creative team that is accountable for creative strategy development, creative development, and creative operations.

Requirements

Bachelor’s degree in Business, Marketing or equivalent work experience.
7 years of experience in a direct response consumer marketing business or agency environment.
Strong knowledge of creative process in the delivery of marketing materials and programs.
Superior copywriting skills.
Strong command of grammar and punctuation.
Proven ability to collaborate with cross functional teams.
Strong attention to detail.
A resume is required to apply.

Nice To Haves

Advanced degree preferred.

Responsibilities

Leads creative development of marketing and communications strategies that align with brand and audience goals.
Develops concepts (design), based upon strategic inputs, that meet defined objectives.
Uses rationale to present creative concepts and can defend work based upon strategy inputs.
Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results.
Leads small scope copy based creative projects from inception to completion.
Leverages an in-depth understanding of product benefits to develop compelling creative that drives action.
Takes complex product information and creates simplified and easily digested (design).
Ensures alignment with brand, product, production, and compliance standards.
Maintains defined standards and voice.
Recruits, mentors, and trains (designers) on brand standards and voice.
Completes and leverages departmental direct response best practices training.