Engagement Programs Manager (Hybrid - Madison, WI)

TruStage•Madison, WI

3d•$104,200 - $156,300•Hybrid

About The Position

TruStage is seeking an Engagement Programs Manager to lead a high-performing team of brand engagement consultants and/or specialists. This role is responsible for designing, planning, and delivering impactful brand experience engagements and activities that strengthen relationships, advance enterprise priorities, facilitate business outcomes, and elevate the brand. The position combines people leadership, strategic program oversight, and operational excellence to ensure consistent, high-quality experiences across the meetings and events practice. TruStage is committed to making a brighter financial future accessible to everyone, fostering a diverse and inclusive environment, and pushing the boundaries of insurance and financial services solutions.

Requirements

Bachelors degree required.
7+ years of experience in B2B meetings, events, tradeshows/conferences or brand experience management.
2+ years of people leadership experience with demonstrated ability to develop high-performing teams.
Proven ability to manage multiple, complex programs concurrently.
Strong stakeholder management and executive communication skills.
Experience managing budgets, vendors, and contract negotiations.
Highly organized with strong attention to detail and operational rigor.
A resume is required to apply.

Nice To Haves

Course work in business, hospitality management, marketing and/or communications is strongly preferred.
Certified meeting Professional preferred.

Responsibilities

Lead, coach, and develop a team of consultants and/or specialists, setting clear priorities, goals, and performance expectations.
Foster a culture of accountability, collaboration, and continuous improvement, providing feedback, career development guidance, and workload management.
Oversee the end-to-end strategy and execution of engagement programs and activities (meetings, events, etc.), ensuring alignment with enterprise objectives, business goals, and brand standards.
Establish planning frameworks, playbooks, and best practices to ensure consistency across meetings and events.
Partner with senior stakeholders and planners to translate business goals into high-impact brand and sales engagement strategies.
Oversee the planning and delivery of meetings, events, and experiences from concept through execution and post-event evaluation.
Ensure seamless execution through operational excellence, strong attendee experience, and adherence to brand strategies, timelines, budgets, and compliance requirements.
Serve as an escalation point for complex or high-profile engagements.
Act as the primary liaison between business stakeholders, internal partners (marketing, communications, procurement), and external vendors.
Build trusted relationships with senior leaders to influence meeting, event, and engagement strategy and priorities.
Align engagement programs and activities with broader marketing, brand, and sales initiatives.
Oversee vendor contracting and performance management.
Ensure cost discipline, budget tracking, and ROI-focused decision making across all programs.
Provide thought leadership to influence success metrics, measurement frameworks, and drive post-event measurement (e.g., attendee experience, business impact, ROI).
Leverage insights and data to continuously optimize engagement strategies and team performance.