Lead Conversion Specialist
About The Position
The Lead Conversion Specialist is responsible for managing an assigned portfolio of prospective and current customers and converting qualified prospects into enrollment opportunities. The Specialist independently develops and executes inside and digital sales strategies through phone, email, social selling, digital campaigns, and other communication channels. The role uses customer, pipeline, and conversion data to prioritize opportunities, determine outreach strategies, address objections, strengthen customer relationships, and improve enrollment results. The Specialist works closely with Outreach and Marketing partners while retaining ownership of assigned prospects and accounts through the conversion process and escalating complex or strategic opportunities when appropriate. This role may require occasional travel for conferences, trade shows, or strategic outreach initiatives.
Requirements
- A firm commitment to the mission of BYU
- Bachelor’s degree in business, marketing, communications, or related field
- Minimum of three (3) years of experience in lead generation, professional sales, marketing, or lead conversion roles.
- Professional experience with marketing automation systems.
- Knowledge of SEO strategies (on-page and off-page).
- Social selling experience across LinkedIn, Facebook, Instagram, or similar platforms.
- Proven track record of exceeding conversion or sales targets
- Knowledge and understanding of education technology or related fields.
- Knowledge and experience with LMS systems.
- Experience as an administrator, teacher or counselor in secondary education.
- Proven track record of account management in EdTech or related field.
Nice To Haves
- Master’s degree in business, education, or similar degree
- Five (5) years of professional sales or lead conversion experience.
- Experience in high-volume sales environments.
- Experience in education, SaaS, or service-based industries.
- Experience and familiarity with BYU Continuing Education.
- Understanding of instructional design methodology and pedagogy.
- Experience developing customer segmentation and targeting strategies.
Responsibilities
- Manage an assigned portfolio of prospects, qualified leads, and customer accounts; qualify opportunities and guide them through conversion and enrollment.
- Execute inbound and outbound sales activities, build customer relationships, communicate the value of Continuing Education offerings, and address objections.
- Maintain accurate CRM records, implement lead-nurturing strategies, coordinate with Outreach Managers, and represent the department at assigned events.
- Analyze conversion data, engagement rates, sales activity, pipeline health, and customer metrics to refine outreach strategies.
- Use CRM and automation data to prioritize prospects, accounts, customer segments, and outreach resources.
- Provide leadership with actionable insights on customer behavior, pipeline trends, and conversion opportunities.
- Plan and execute targeted sales and conversion campaigns for assigned opportunities and customer segments.
- Collaborate with Marketing and Outreach teams to improve lead sources, messaging, targeting, digital outreach, and engagement.
- Monitor campaign performance, recommend improvements, and support conferences, trade shows, and other department initiatives.
- Maintain current knowledge of lead conversion, consultative sales, digital outreach, social selling, marketing automation, SEO, and customer engagement.
- Stay informed about Continuing Education offerings, participate in ongoing training, and gather customer feedback to improve outreach and enrollment.
- Perform other related responsibilities as assigned, consistent with the purpose and scope of the position.
Benefits
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
- Generous vacation and sick time, plus 13 paid holidays
- Employee assistance program, available to the employee and all members of their household
- Tuition benefits for employees and eligible family members
- Access to athletic facilities
- Excellent medical/dental benefits
- Short/long term disability benefits
- Paid parental and maternity leave
- Wellness program
- Free on-campus parking
- Free UTA passes for employee, spouse, and qualified dependents
- Discounts at the BYU Store and for many events at BYU
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
