Lead Consultant

Two Circles•New York, NY

1d•Hybrid

About The Position

We are Two Circles, a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans. We partner with clients to help them understand and influence fan behavior regarding spending, event attendance, channel response, and content consumption. Our platforms and services are trusted by over 900 clients globally, including major sports and entertainment entities. We are a global company of nearly 1000 people across 14 offices, serving diverse sports and entertainment businesses worldwide. This role of Lead Consultant is designed to support strategic consulting and analytics engagements for rights holders in the sports and entertainment industry. The position will concentrate on empowering teams, leagues, and venues to utilize fan, ticketing, CRM, and marketing data for enhanced revenue growth, fan engagement, and long-term customer value. Operating at the nexus of analytics, CRM strategy, and client consulting, this role involves close collaboration with commercial and marketing stakeholders to deliver practical insights and data-driven recommendations for ticketing, partnerships, premium hospitality, and fan engagement initiatives. The ideal candidate will possess prior experience with sports or entertainment rights holders and a grasp of the operational realities within team-side organizations. Experience working with marketing, ticketing, partnerships, and strategy teams at a club, league, or venue level is highly advantageous. As a Lead Consultant, you will be responsible for managing daily client relationships, contributing to project execution, and mentoring junior staff, all while working alongside senior leadership on various engagements. This presents a significant opportunity for career advancement in consulting and analytics within a dynamic, client-focused environment dedicated to the business of sports and entertainment.

Requirements

3–5 years of experience in consulting, sports analytics, CRM strategy, marketing analytics, or a related field.
Experience working with sports, entertainment, or fan-driven organizations, ideally supporting rights holders, teams, leagues, or venues.
Understanding of ticketing, fan engagement, CRM, memberships, partnerships, or related commercial functions within sports and entertainment organizations.
Strong proficiency in SQL and experience working with consumer or fan datasets.
Experience with BI and visualization tools such as Tableau, Power BI, or similar platforms.
Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
Strong communication and presentation skills with experience creating client-facing materials.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Collaborative mindset with experience working across cross-functional teams.

Nice To Haves

Experience working directly for a sports team, league, venue, or entertainment property.
Familiarity with CRM platforms, customer data platforms, or marketing automation tools.
Experience with fan segmentation, lifecycle analysis, campaign reporting, or revenue forecasting.
Exposure to ticketing, partnerships, or marketing strategy initiatives within sports and entertainment organizations.

Responsibilities

Analyze fan, ticketing, CRM, and digital engagement data to identify audience trends, behavioral insights, and revenue opportunities.
Develop audience segmentation and lifecycle insights to support fan acquisition, retention, upsell, and engagement initiatives.
Support reporting and forecasting initiatives across ticketing, memberships, premium hospitality, and marketing performance.
Translate datasets into actionable insights that support commercial and marketing decision-making.
Support the execution of data-driven CRM and marketing strategies across email, paid media, mobile, and digital channels.
Help clients optimize fan journeys through personalization, audience targeting, and campaign measurement.
Contribute to initiatives that improve fan engagement, conversion, and customer lifetime value.
Collaborate with client and internal teams to align analytics outputs with broader business objectives.
Serve as a day-to-day analytics and strategy contact for rights holder clients.
Build strong working relationships with stakeholders across marketing, ticketing, partnerships, and strategy teams.
Support project delivery from analysis through presentation and implementation recommendations.
Deliver clear and concise presentations and insights to client stakeholders.
Collaborate cross-functionally with internal analytics, CRM, data engineering, and strategy teams.
Manage multiple priorities and deliverables across client engagements.
Support and mentor junior analysts and consultants where appropriate.
Contribute to team best practices across analytics, reporting, and client delivery.
Foster a collaborative and solutions-oriented team environment.