Lead Channel Marketing Specialist

Transamerica•Toronto, ON

1d•CA$94,000 - CA$110,000•Onsite

About The Position

Leads channel marketing and communications strategies to drive growth, engagement, and trust across the Canadian market, developing integrated, culturally relevant campaigns for both English- and French-speaking audiences with appropriate regulatory awareness. Partners closely with Digital Experience and Reputation Management teams to deliver cohesive, localized materials that strengthen the brand and support the WFG field. Serves as a key link between strategy and execution, ensuring communications are effective, market-appropriate, and aligned to the unique needs of Canadian audiences.

Requirements

University degree in Marketing, Communications, Business or equivalent experience
Seven years of experience in channel marketing, integrated marketing, communications, or regional market leadership
Thorough understanding of traditional and digital platforms
Experience developing and executing marketing strategies for Canadian audiences.
Strong understanding of localization, cultural adaptation, and bilingual content development
Excellent communication (oral and written) skills and relationship building skills to collaborate and influence cross-functionally with digital, brand, communications, compliance, and reputation-related teams to develop and execute digital campaigns and complex projects.
Sound judgment in balancing brand, market needs, compliance, and speed to market
Creative thinker with technical acumen to design campaigns that optimize the use of marketing platforms
Organizational skills to effectively lead multiple complex initiatives across matrixed teams and priorities in a fast-paced environment.
Adaptability to change.
High attention to detail and commitment to quality

Nice To Haves

Familiarity with content management, workflow and other marketing tools such as email engagement, marketing operations, CMD, CRM, DAM, and Workflow
Experience working across English and Canadian French communications environments.
Bilingual proficiency. Fluent (oral and written) in Canadian French and English to complete required job duties and communicate with a diverse agent and employee base.
Experience with change management
Experience in regulated industries such as financial services, insurance, managing general agent or distribution-based business models

Responsibilities

Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets.
Assist in marketing program budget management.
Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada.
Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
Collaborate closely with Digital Experience teams to ensure Canadian needs are reflected in digital journeys, platform content, user experience, and online communications.
Partner with Reputation Management teams to align proactive brand-building and trust-based messaging for the Canadian market.
Ensure all marketing and communication materials are culturally appropriate for Canada and not simply translated.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
Support bilingual execution for English and Canadian French speaking audiences, ensuring quality, consistency, and sensitivity to local language norms.
Serve as a marketing lead for the Canadian market, bringing forward insights, opportunities, and risks to meet organizational goals and drive team success.
Serve as an internal escalation point for campaign related issues.
Track and report on channel, campaign, and communication performance in Canadian markets, share insights, issues, and opportunities to refine strategy based on data and feedback.

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs