Lead Channel Marketing Specialist - Hybrid

Transamerica•Cedar Rapids, IA

5d•Hybrid

About The Position

Execute cross-functional retirement marketing campaigns to support the execution of plan sponsor strategies and improve participant retirement readiness.

Requirements

Bachelor’s degree in marketing, business, communications or equivalent experience
Eight years of experience in marketing communications, digital marketing or project management
Thorough understanding of traditional and digital platforms
Broad experience developing and executing digital campaigns and complex projects
Technical acumen to design campaigns that optimize the use of marketing platforms
Creative thinker
Excellent communication and relationship building skills
Organizational skills to manage multiple projects in a fast-paced environment

Nice To Haves

Proven efficient utilization of content management platforms including Workfront and other marketing tools such as CMD, CRM, DAM (Brand folder), Salesforce Marketing Cloud, compliance (Red Oak), Riddle Quiz
Experience with change management
Experience with products and services in a record keeping environment
Understanding of B2B/B2C marketing best practices
Financial services record keeping in retirement
Certified PM
Proven ability to develop efficient processes for individual and team execution
Understanding of client facing work, client conversation, client strategy development
Understanding of consulting / advice services lead generation campaigns
Deep understanding of various project types, handoffs, connection points, and required partnerships and relationships needed to deliver projects
Proven track record of balancing stakeholder and internal needs.
Experience with stretch assignments beyond traditional PM work

Responsibilities

Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
Ability to negotiate and balance stakeholder and internal needs.
Efficient and accurate execution of campaigns to drive growth strategies for assigned products and channels.
Experience across email, SMS, web promotions, digital, podcasts, and Webinar communications.
Support client relationships through client strategy calls, campaign go to market reviews, and quarterly results conversations.
Partner with Channel Managers to strategize and execute multi-touch campaigns focused on product education, retirement readiness, and generation of in person / virtual interactions
Provide team members with insight and direction to help meet organizational goals and drive team success.
Support cross training, sharing project work, and collaboration amongst team members.
Report on productivity, priorities, issues, and opportunities for improvement.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
Partner with Sales, Marketing, and Product to define goals and key performance indicators.
Perform campaign analytics reporting and review; help create plans based on learnings and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
Serve as an internal escalation point for campaign related issues.

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs