Lead, Business Analyst

Royal Caribbean Cruises Ltd•Miami, FL

2d•Onsite

About The Position

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Business Analyst reporting to the Sr. Manager, Global Digital Implementation. The position is onsite and based in Miami, Florida. Position Summary: This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.

Requirements

5–8+ years of experience in web analytics implementation and digital data capture
Strong expertise with Adobe Analytics, Adobe Target, and Tealium
Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking
Experience translating business requirements into technical tagging specifications
Hands-on experience with QA methodologies, debugging tools, and validation processes
Familiarity with CDPs, CRM integrations, and cross-channel data strategies
Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript)
Strong analytical, problem-solving, and communication skills
Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar)

Responsibilities

Lead the design, development, and deployment of analytics tagging solutions across digital platforms
Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications
Maintain and enhance the web data layer to support scalable tracking and integrations
Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow
Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity
Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment
Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation
Drive tagging governance, documentation, and process improvements across teams
Manage multiple analytics implementation projects, prioritizing work to meet business deadlines
Provide clear documentation and stakeholder communication regarding implementations and updates