Lead Analyst, Social Media - Hybrid
About The Position
This role is responsible for developing and executing XPO’s social media strategy across various platforms, including LinkedIn, Instagram, Facebook, YouTube, and X. The Lead Analyst will build channel-specific strategies aligned with business priorities, audience behaviors, and platform best practices. They will create social media roadmaps, editorial calendars, and campaign plans, identifying opportunities to elevate XPO’s brand, frontline culture, operational expertise, and executive thought leadership. The position requires monitoring social trends and emerging formats to continuously evolve strategy, balancing long-term planning with day-to-day content creation. The role also involves personally conceptualizing, capturing, and editing social-first video, photography, and graphics, finding and capturing stories from XPO service centers, drivers, frontline employees, and operational leaders, and transforming complex transportation and logistics topics into engaging social content. Collaboration across the business is key to bringing customer, employee, recruiting, event, and executive stories to life. The Lead Analyst will oversee publishing, scheduling, and community management, engaging with audiences in a timely, professional, and brand-appropriate manner, ensuring content aligns with brand standards, legal guidelines, and company messaging. They will manage content planning, approval, and production processes, adapting content and messaging to each platform while maintaining a consistent brand voice. Performance tracking across channels, campaigns, and content formats is crucial, with a focus on turning analytics into recommendations that improve engagement, reach, and business impact. Reporting on KPIs, trends, audience growth, and content performance, and using performance data to continuously optimize content and channel strategy are also key responsibilities.
Requirements
- Bachelor's degree or equivalent related work or military experience
- 4+ years of progressive social media experience, including recent ownership of corporate social channels
- Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
- Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics
- Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics
- Comfort working as a hands-on individual contributor, owning both strategy and execution
- Strong writing, editorial judgment and ability to use performance data to optimize content
- Experience partnering with executives and cross-functional stakeholders in a fast-paced environment
- Proficiency with Adobe Creative Suite, CapCut or Canva and social platforms such as Sprout or Hootsuite
- Willingness to travel to XPO locations and events to identify stories and capture content
Nice To Haves
- Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
- Experience making complex or technical topics engaging on social
- Experience with paid social, social listening or influencer campaigns
- Portfolio or examples of social-first content personally created or produced
Responsibilities
- Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
- Build channel-specific strategies aligned with business priorities, audience behaviors and platform best practices
- Create social media roadmaps, editorial calendars and campaign plans
- Identify opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
- Monitor social trends and emerging formats to continuously evolve strategy
- Own social strategy and execution, balancing long-term planning with day-to-day content creation
- Personally concept, capture and edit social-first video, photography and graphics
- Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders
- Turn complex transportation and logistics topics into engaging social content
- Partner across the business to bring customer, employee, recruiting, event and executive stories to life
- Oversee publishing, scheduling and community management across XPO’s social channels
- Engage with audiences in a timely, professional and brand-appropriate manner
- Ensure content aligns with brand standards, legal guidelines and company messaging
- Manage content planning, approval and production processes
- Adapt content and messaging to each platform while maintaining a consistent brand voice
- Track social performance across channels, campaigns and content formats
- Turn analytics into recommendations that improve engagement, reach and business impact
- Report on KPIs, trends, audience growth and content performance
- Use performance data to continuously optimize content and channel strategy
Benefits
- Competitive compensation package
- Full health insurance benefits available on day one
- Life and disability insurance
- Earn up to 15 days of PTO over your first year
- 9 paid company holidays
- 401(k) option with company match
- Education assistance
- Opportunity to participate in a company incentive plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
