Lead, AI Search & SEO Strategy

Delan Associates, Inc•Fort Lauderdale, FL

About The Position

Princess Cruises is seeking a dynamic and results-driven AI Search & SEO Strategist to maximize visibility across emerging AI-driven search ecosystems. This individual will be the subject matter expert in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring brand visibility across large language models (LLMs), AI search platforms, and evolving discovery experiences. As a key member of the eCommerce team, this role will own and drive the technical execution required to maximize visibility across AI-powered search environments including Google AI Overviews, ChatGPT, Perplexity, and other AI answer engines. The position acts as the critical link between Engineering, Content, SEO, Analytics, and agency partners to ensure Princess Cruises remains discoverable as search behavior continues to evolve.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field.
3+ years of digital marketing experience with a focus on SEO.
1+ year of hands-on AEO/GEO optimization experience.
Experience working with AI-driven search ecosystems and emerging discovery platforms.
Strong understanding of how SEO, AEO, and GEO contribute to broader digital marketing strategies.
Adobe Analytics
Google Analytics 4 (GA4)
Google Search Console (GSC)
HTML/CSS
Basic JavaScript
WordPress
Adobe Experience Manager (AEM) or comparable CMS
SEO, AEO, and GEO tools and best practices
Exceptional written and verbal communication skills.
Strong analytical and problem-solving abilities.
Ability to translate business objectives into technical execution plans.
Strong collaboration and stakeholder management capabilities.

Responsibilities

Translate AI Search (AEO/GEO) strategies into actionable technical initiatives.
Partner with SEO agencies and content teams to align traditional SEO and AI-native optimization efforts.
Identify opportunities to improve AI answer inclusion, citations, and brand visibility across AI search ecosystems.
Optimize content and site structure for LLM discoverability and citation.
Improve entity authority and topical relevance.
Improve structured answer formats (FAQs, summaries, authoritative content blocks).
Improve E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness).
Identify gaps where Princess content is underperforming in AI-generated responses.
Own and enhance schema markup and structured data (JSON-LD, entity markup).
Own and enhance crawlability, indexation, and internal linking improvements.
Ensure content is modular, machine-readable, and optimized for AI consumption.
Partner with engineering teams to improve semantic HTML.
Partner with engineering teams to improve content hierarchy and formatting.
Partner with engineering teams to improve performance and accessibility signals.
Define and track KPIs related to visibility within AI search experiences.
Define and track KPIs related to citation frequency and share of voice.
Define and track KPIs related to traffic and conversion impact.
Partner with Analytics teams to build AI-search-specific measurement frameworks.
Lead testing, experimentation, and optimization initiatives.
Serve as the primary contact for AEO/GEO technical requirements.
Translate business objectives into clear technical requirements and user stories.
Influence engineering prioritization and backlog planning.
Validate implementation quality and ensure successful delivery.
Bridge agency recommendations with internal technical feasibility.
Perform other duties as assigned.
Adhere to all company policies, Code of Conduct requirements, audit procedures, and controls related to business systems and financial data.