Web Strategy, SEO & AI Lead

Harness

4d•$130,000 - $150,000•Remote

About The Position

Harness is seeking a highly strategic Web Strategy & AEO/SEO Lead to manage the global website experience and organic discoverability strategy for Harness.com. This role is crucial for ensuring Harness is easily found across traditional search engines and emerging AI-driven discovery platforms. The individual will be the primary owner of both website and offsite strategies, responsible for setting direction, establishing standards, prioritizing initiatives, and coordinating execution with internal teams and external vendors.

Requirements

6+ years of experience in SEO in a B2B SaaS or tech environment.
Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
Proven experience owning and operating a high-traffic, high-impact website.
Strong hands-on SEO expertise (technical, on-page, and content)
Strong understanding of B2B buyer journeys and how websites support demand generation.
A proactive operator who sees problems, proposes solutions, and drives them to completion.

Nice To Haves

Experience in DevOps, cloud, or developer-focused products
Familiarity with marketing automation, personalization, or experimentation tools
Experience partnering with global teams and supporting international sites
Basic HTML/CSS knowledge or comfort working closely with developers

Responsibilities

Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).
Define and evolve an AEO / AEO strategy focused on entity authority, structured content, use-case clarity, and off-site citations optimized for LLM citation and summarization.
Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
Lead keyword strategy, content gap analysis, and competitive audits with emphasis on intent, topics, and entities over keyword volume.
Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
Own performance measurement across classic SEO metrics and indicators of AI discoverability (citations, visibility, zero-click exposure).
Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
Continuously evolve the website to reflect product launches, positioning updates, and market trends.
Optimize key conversion paths across the site (product pages, solutions, resources, demos).
Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
Partner with demand gen on landing pages and campaign experiences.