Lead, AEO

Nasdaq•Atlanta, GA

9d•$112,000 - $207,000•Hybrid

About The Position

As a Lead, AEO reporting to the Director, Content Strategy and Editorial Optimization, you will lead holistic search strategies, elevating traditional content effectiveness with Answer Engine Optimization (AEO) to maximize visibility in Google AI Overviews, LLMs (ChatGPT, Perplexity, Claude), and voice search. The Lead, AEO will be the expert and thought leader for best practices and education in AEO across Nasdaq, leading day-to-day AEO operations including monitoring, reporting of technical compliance, keyword/content strategies, and feedback to divisional content owners.

Requirements

8 - 10+ years of digital marketing or technical experience, with demonstrated knowledge in AI-driven search trends and content optimization.
Strong technical familiarity with websites and how content is produced, published and distributed.
Strong communicator, persuasive in their ability to communicate complex, evolving technical AI/search concepts to non-technical stakeholders
Deep understanding of how LLMs and generative search engines process information.
Proficiency in Google Analytics 4 and Google Search Console
Expert experience with agentic platforms like ChatGPT, Perplexity, Google AI Overviews, and technical tools like SEMrush, Lumar, or Ahrefs

Responsibilities

Develop and execute comprehensive AEO strategies, optimizing for AI-driven search environments and zero-click search experiences.
A deep understanding of how AI engines and large language models consume, synthesize, and cite content, enabling brand visibility and authority.
Conduct advanced technical audits, implement schema/structured data, and optimize content for Featured Snippets, conversational queries, and Entity authority.
Optimize Nasdaq.com content for Large Language Models (LLMs) and Generative Search (e.g., Google AI Overviews, Perplexity, Claude); Identify and execute test projects to better leverage AEO to improve Nasdaq's visibility and capture of value among audiences.
Utilize Google Search Console, GA4, and LLM tools to monitor performance and create dashboards to measure ROI; Setting KPIs for zero-click impressions, AI citation rates, and organic conversions, and building reporting dashboards to track progress
Partner with content, UX, and development teams to implement, monitor, and iterate on search strategies.
Coach stakeholders on how to best position our products and messaging to maximize our AEO visibility and engagement with target audiences.