Lead Ads Product Marketing Manager

Pinterest • San Francisco, CA

1d • Remote

About The Position

Pinterest is seeking a Lead Ads Product Marketing Manager to oversee the go-to-market strategy for tvScientific’s integration into Pinterest Ads Manager. This role involves translating complex product capabilities and performance insights into clear customer value, compelling narratives, and launch programs that drive adoption. The position is part of the tvScientific by Pinterest platform, which is designed for advertisers to drive measurable business outcomes by combining media buying, optimization, measurement, and attribution in one platform to make CTV a more accountable and effective performance channel.

Requirements

• Minimum of 10 years of experience in product marketing, GTM strategy, or a closely related role in ad tech, CTV, performance marketing, or B2B SaaS.
• Bachelor's degree in a relevant field such as marketing, business, or communications, or equivalent experience.
• Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion, and post-launch optimization.
• Experience in ad tech, performance marketing, CTV, programmatic advertising, or related domains.
• Ability to translate technical concepts and data into clear, customer-centered narratives for multiple audiences and formats.
• Experience using customer, market, competitive, and product-performance insights to shape recommendations and GTM decisions.
• Experience partnering across Product, Sales, Marketing, and other cross-functional teams to drive alignment and execution.
• Demonstrated experience using AI to improve the speed and quality of research, analysis, or content development, with a clear approach to validating accuracy and quality.
• High integrity and ownership: you protect sensitive data, apply critical judgment to AI-assisted work, and remain accountable for final decisions and deliverables.

Nice To Haves

• Experience bringing an integrated product, platform partnership, or post-acquisition offering to market is a plus.

Responsibilities

• Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement, and adoption across Product, Sales, Marketing, and Pinterest Ads teams.
• Translate technical product capabilities into clear customer value propositions for advertisers, agencies, and internal teams.
• Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize customer, market, competitive, and performance insights that inform product strategy and commercialization.
• Create launch and enablement materials including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications, and training content.
• Lead cross-functional launch working groups and establish clear owners, milestones, dependencies, and escalation paths to ensure launch readiness.
• Define and monitor launch and adoption success metrics, then use performance data and customer feedback to improve future launch and adoption approaches.
• Use AI to accelerate research, analysis, and content development while applying judgment and verification to ensure accuracy, quality, and responsible handling of sensitive information.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior