Lead Product Marketing Manager

Cleo

1d•Hybrid

About The Position

Cleo is seeking a Lead Product Marketing Manager (L4) for its AI & Chat pillar. This role reports to the Product Marketing Director and will partner closely with Product, Engineering, Design, Data Science, and Growth teams. The successful candidate will shape product development, go-to-market strategies, and the customer experience for AI-powered financial guidance, owning the full lifecycle of strategic initiatives. The position is available in both the US (East Coast-friendly hours) and London.

Requirements

6+ years of Product Marketing experience in fast-paced, high-growth technology companies
Strong AI or deep technical fluency - able to quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy
Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth
Highly autonomous and comfortable operating in ambiguity, independently driving complex initiatives from strategy through execution
Thrives on solving problems without obvious answers - resourceful, asks thoughtful questions, connects disparate information, and creates clarity where none exists
Strong cross-functional leader with a track record of influencing Product, Engineering, Design, Data Science and Marketing teams to make better decisions and deliver better outcomes
Customer-obsessed, intellectually curious and biased toward action, with high standards and a habit of raising the quality of work around them

Responsibilities

Build a trusted partnership with product and engineering, influencing roadmap decisions through customer understanding, market insight, competitive intelligence and whitespace analysis
Act as the go-to expert on our AI product and underlying technology - where we win, where we don't, and why - grasping technical detail quickly and independently
Deeply understand our US-based audience's money habits, needs and behaviors across AI and financial products, bringing the voice of the customer into product development from the earliest stages
Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration and scaled growth
Create clear, compelling positioning and messaging that lands emotionally and functionally, oscillating between technical concepts for investors and simplified versions for consumers
Write sharp strategy and creative briefs that help cross-functional teams produce their best work, and design and execute channel strategies and launch plans from scratch
Partner closely with Lifecycle, Performance Marketing, Product and Data Science to increase adoption, engagement and retention
Use experimentation, customer insight and data to identify opportunities, validate hypotheses and continuously improve product performance
Define success metrics, measure impact, and use learnings to influence future product and marketing decisions