Lead Ads Product Marketing Manager

Pinterest•San Francisco, CA

4h•$145,747 - $300,067•Remote

About The Position

We’re looking for a Lead Ads Product Marketing Manager to oversee go-to-market strategy for tvScientific’s integration into Pinterest Ads Manager. You’ll turn complex product capabilities and performance insights into clear customer value, compelling narratives and launch programs that drive adoption. tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement and attribution in one platform to make CTV a more accountable, effective performance channel.

Requirements

Minimum of 10 years of experience in product marketing, GTM strategy or a closely related role in ad tech, CTV, performance marketing or B2B SaaS.
Bachelor's degree in a relevant field such as marketing, business or communications, or equivalent experience.
Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion and post-launch optimization.
Experience in adtech, performance marketing, CTV, programmatic advertising or related domains.
Ability to translate technical concepts and data into clear, customer-centered narratives for multiple audiences and formats.
Experience using customer, market, competitive and product-performance insights to shape recommendations and GTM decisions.
Experience partnering across Product, Sales, Marketing and other cross-functional teams to drive alignment and execution.
Demonstrated experience using AI to improve the speed and quality of research, analysis or content development, with a clear approach to validating accuracy and quality.
High integrity and ownership: you protect sensitive data, apply critical judgment to AI-assisted work and remain accountable for final decisions and deliverables.

Nice To Haves

Experience bringing an integrated product, platform partnership or post-acquisition offering to market is a plus.

Responsibilities

Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement and adoption across Product, Sales, Marketing and Pinterest Ads teams.
Translate technical product capabilities into clear customer value propositions for advertisers, agencies and internal teams.
Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize customer, market, competitive and performance insights that inform product strategy and commercialization.
Create launch and enablement materials including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications and training content.
Lead cross-functional launch working groups and establish clear owners, milestones, dependencies and escalation paths to ensure launch readiness.
Define and monitor launch and adoption success metrics, then use performance data and customer feedback to improve future launch and adoption approaches.
Use AI to accelerate research, analysis and content development while applying judgment and verification to ensure accuracy, quality and responsible handling of sensitive information.