Lead Acquisition & Marketing Analytics Manager
Southeastern University•Lakeland, FL
•Onsite
About The Position
The Lead Acquisition & Marketing Analytics Manager is responsible for analyzing, optimizing, and reporting on all lead generation sources across SEU Creative’s marketing ecosystem. This role partners closely with the Digital Strategist and CRM Manager to evaluate performance across paid media platforms (Meta, Google, OTT, programmatic display), list providers, and owned channels. This position owns marketing attribution integrity through UTM governance and delivers actionable insights to improve lead quality, conversion rates, and ROI.
Requirements
- Bachelor's degree in Marketing, Data Analytics, Business Analytics, or related field
- 1-3 years in marketing analytics or digital marketing
- Marketing attribution knowledge
- UTM tracking experience
- Data visualization tools
- Google Analytics (GA4)
- Strong analytical and communication skills
- Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment.
- Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents.
- Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.
Nice To Haves
- Master's in Marketing Analytics, Data Science, MBA
- 3-5 years, higher education or agency experience
- CRM experience (Salesforce, HubSpot, Slate)
- SQL or data querying
- Marketing automation tools
Responsibilities
- Analyze performance of all lead sources including paid media, list providers, OTT, programmatic, and email campaigns
- Partner with Digital Strategist to optimize campaign performance
- Ownership of lead purchasing strategy and process
- Collaborate with CRM Manager on lead tracking and attribution
- Own and enforce UTM tracking standards
- Build dashboards and reports on performance and ROI regarding all paid sources
- Recommend optimizations to improve CPL and CPA
- Evaluate lead quality and conversion rates
- Support vendor and platform performance analysis
Benefits
- All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
