LDA Outreach Coordinator: Student Counseling Services - UTK

University of Tennessee•Knoxville, IA

4d•Onsite

About The Position

The Division of Student Life at the University of Tennessee, Knoxville invites applications for the position of Outreach Coordinator at the Student Counseling Center (SCC). The Outreach Coordinator works with the assistant director of the department to develop a strategic outreach plan that incorporates a continuum of mental health promotion, prevention, early intervention, and suicide prevention initiatives. Establish measurable annual goals that identify priority populations, desired outcomes, implementation strategies, and timelines. Coordinate a broad range of outreach activities, including workshops, presentations, awareness campaigns, classroom programs, tabling events, campus-wide initiatives, digital programming, and peer-to-peer educational efforts. Monitor emerging trends in college student mental health, national best practices, and university data to ensure programming remains responsive, inclusive, evidence-informed, culturally relevant, and student-centered. This role includes the responsibility of creating evaluation measures relevant to outreach, identifying data trends, and ensuring that the outreach initiatives remain relevant and impactful to students, faculty and staff. The Outreach Coordinator is also responsible for the marketing of the Student Counseling Center throughout campus in partnership with Student Life Communications. This role supports the development of marketing initiatives through digital, print, and other means, ensuring that the Student Counseling Center remains front of mind for students as an accessible resource.

Requirements

Bachelor's Degree
One year of experience in project management related to training, outreach, or marketing
One or more years of experience utilizing social media for networking and promotion required
Strong communication, interpersonal, and organizational skills
Ability to develop campaigns to represent the department’s voice consistently across platforms and in person
Ability to present to groups ranging from small organizations to large campus audiences
Knowledge and Skills to create, edit, and deliver content for tabling, social media, and presentations
Ability to maintain data on quality, content, and effectiveness
Knowledge of the mental health field through relevant education or work experience
Adaptable computer skills Microsoft applications
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Nice To Haves

Master's Degree
2 years experience in business development, marketing, or similar
Experience previously working in university setting
Skilled in graphic and content design platforms and computer applications (Canva, Adobe, Creative Suite)
Sufficient photography skills for event promotion
Knowledge of/familiarity with university systems (Blackthorn, DASH, 25live, etc.)
Knowledge of accessibility standards for print and digital content

Responsibilities

Develop and implement a strategic outreach plan in collaboration with the SCC Assistant Director that incorporates a continuum of mental health promotion, prevention, early intervention, and suicide prevention initiatives
Establish measurable annual goals that identify priority populations, desired outcomes, implementation strategies, and timelines; Develop and implement a broad range of outreach activities, including workshops, presentations, awareness campaigns, classroom programs, tabling events, campus-wide initiatives, digital programming, and peer-to-peer educational efforts
Monitor emerging trends in college student mental health, national best practices, and university data to ensure programming remains responsive, evidence-informed, and student-centered, in collaboration with Student Life Communications
Research best practices for implementation and development of SCC outreach initiatives and collaborate with campus and community partners to develop and deliver integrated health and wellness programming
Build and maintain collaborative relationships with departments across the university, including health and wellness units, student organizations, academic colleges, faculty, staff, and campus partners to expand the reach of mental health education
Facilitate outreach requests, educational presentations, tabling opportunities, and prevention initiatives that support the diverse needs of the campus community; Supervise, train, and mentor student staff and/or peer educators involved in outreach programming
Manage campus-based suicide prevention initiatives, relevant grants, and reporting and assessment of suicide prevention in collaboration with SCC leadership and university partners
Research and support the development and implementation of evidence-informed suicide prevention strategies that increase awareness of warning signs, protective factors, available resources, and intervention skills
Collaborate with campus stakeholders to expand access to suicide prevention education and training opportunities
Develop and implement assessment plans to evaluate outreach initiatives and measure program effectiveness
Collect, analyze, and interpret quantitative and qualitative data related to participation, learning outcomes, student engagement, mental health literacy, help-seeking behaviors, and awareness of SCC services
Use assessment findings to make data-informed decisions, improve programming in real time, identify service gaps, and guide future outreach priorities
Prepare reports and communicate outcomes to SCC leadership and campus stakeholders
In partnership with Student Life Communications, serve as the SCC liaison for student-centered communications that promote mental health, increase awareness of counseling services, reduce stigma, and reflect the SCC mission, vision, and values
Provide subject matter expertise and develop content for social media, print materials, websites, newsletters, presentations, campaigns, and other communication platforms in alignment with university communication standards
Create educational materials that support outreach activities and use assessment data to continuously improve messaging, accessibility, and student engagement