Launch Producer, Business Marketing

OpenAI•San Francisco, CA

1d•$212,800 - $236,000

About The Position

The Launch Producer will build and run a repeatable, scalable creative production engine for Business Marketing launches involving models, products, capabilities, solutions, and use cases. The role shapes creative and video approaches for launches and leads production from brief through delivery. Most work supports owned and social channels, often using video to explain products and capabilities; larger launches may also contribute to broader brand marketing in coordination with Integrated Marketing and Media. This is a hands-on role combining production-system development with execution. The producer leads intake and planning, translates launch goals into briefs and creative assets, produces video at varying levels of fidelity, and manages production end to end. They assemble internal and external production teams, prepare assets for distribution, coordinate approvals and delivery requirements, and develop reusable workflows. They also use AI-enabled tools, post-launch learnings, and asset performance to improve production speed, quality, and effectiveness.

Requirements

12+ years in integrated creative production, digital production, program management, or a related field, with a proven track record of managing complex creative initiatives.
An operator’s mindset and ability to build a reliable production system while keeping multiple launches moving through it.
Strong storytelling and creative judgment, with hands-on experience leading video shoots and working with motion designers, editors, and other production specialists.
An established network of creative and production talent, and sound judgment about the right team, scope, and approach for each brief, budget, and timeline.
Fluency in post-production and delivering assets across social, owned, and demand channels.
Clear, proactive communication and a collaborative working style; ability to build trust across disciplines, make tradeoffs visible, and keep teams aligned through shifting priorities.
A resourceful approach and comfort with ambiguity and tight timelines, including judgment about when a simple demo is sufficient and when a launch needs a more ambitious treatment.
A portfolio demonstrating end-to-end production leadership across fast-turn and larger-scale work, with specific contributions and outcomes clearly identified.

Responsibilities

Lead launch intake and planning, aligning creative scope, resources, and timelines with launch priorities.
Partner with Product Marketing, Integrated Marketing, creative leads, and subject-matter experts to translate launch goals, audiences, messaging, and technical capabilities into briefs, scripts, demos, and customer stories.
Produce videos at varying levels of fidelity, including demos, motion graphics, sizzle videos, explainers, and talking-head or testimonial videos featuring OpenAI talent and customers.
Lead production end to end, including budgets, schedules, resourcing, shoots, post-production, and delivery.
Consolidate feedback and approvals, manage dependencies, and surface risks and decisions early so assets are ready to ship.
Partner with Creative Operations to assemble and manage production teams, including freelancers, agencies, production partners, and internal talent; set scopes, expectations, and quality standards.
Plan assets for owned and social distribution, including formats, cutdowns, and channel-specific adaptations.
Coordinate usage rights, accessibility, quality control, and final delivery requirements with relevant partners.
Partner with Demand teams to translate launch strategy into demand-generation creative, informing briefs, asset needs, and cutdowns while those teams own demand execution.
Coordinate with Integrated Marketing and Media on major launches with broader brand and paid-media implications.
Build reusable workflows, templates, and production approaches.
Use AI-enabled tools, post-launch learnings, and asset performance to improve speed, quality, and effectiveness without adding unnecessary process.