Launch Manager

Appian Corporation•McLean, VA

3h•Hybrid

About The Position

Appian is seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business. This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing and Communications. The Launch Manager ensures that segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan. This role goes beyond traditional product launches—owning the rollout of key business initiatives such as new solutions, market expansions, and GTM transformations. While we would prefer that this role be based out of our HQ in McLean, VA, we will evaluate qualified remote candidates. Regardless, working hours will be Eastern Time so as to align with core Marketing and Product Management teams.

Requirements

7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.
Experience managing both product launches and cross-functional business initiatives or transformations.
Strong experience working with Field Marketing in a global organization.
Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce.
Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives.
Strong cross-functional collaboration and influencing skills.
Ability to synthesize complex inputs into clear, actionable plans.
Analytical mindset with strong reporting and insight-generation capabilities.
Experience connecting strategy to execution to performance measurement.
Excellent communication and stakeholder management skills.
Ability to operate effectively in fast-paced, evolving environments.

Responsibilities

Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts.
Establish a consistent launch framework that can scale across both product and non-product initiatives.
Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies.
Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan.
Integrate global launch strategy with regional execution plans in partnership with Field Marketing.
Act as the primary liaison between Marketing and the Product Launch team within Product Management.
Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies.
Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch.
Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans.
Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions.
Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track.
Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility.
Define and track KPIs for product launches and strategic initiatives.
Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce.
Analyze launch performance across segments, regions, campaigns, and pipeline contribution.
Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends.
Partner with Field Marketing to evaluate regional performance against targets and optimize future execution.
Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks.
Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts.