Key Account Manager

The Coca-Cola CompanyCharlotte, NC
$103,000 - $121,000Hybrid

About The Position

The Coca-Cola Company's North America Operating Unit (NAOU) Advanced Hydration division is seeking a Key Account Manager to join their dynamic team. This division, which includes brands like BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, operates with an entrepreneurial spirit and a drive for innovation in the hydration category. The Key Account Manager will be instrumental in driving profitable sales of Advanced Hydration Warehouse initiatives through various channels, including Small Format retailers and Distributors. This role involves leading annual planning processes, negotiating agreements, and resolving complex customer issues to achieve aggressive business targets. The position is based in the Atlanta, GA; Charlotte, NC; or Dallas, TX areas and requires significant travel.

Requirements

  • Bachelor’s Degree or relevant experience required.
  • 5 Years National Account Management experience required.
  • Experience managing JBPs (joint business planning processes) required.
  • Must be located in the Atlanta, GA; Charlotte, NC; or Dallas, TX areas (within 50 miles).
  • 50% travel required by plane and car.
  • Experience developing strong collaborative strategic relationships with national retailers required.
  • Ability to utilize and mine syndicated data (Nielsen/IRI) for fact-based storytelling required.
  • Solid computer skills in Outlook, Power Point, Excel, and Word.
  • Position requires in-person attendance at bi-annual company retreats/meetings.
  • Must hold and maintain a valid driver's license and be able to drive long distances.
  • Motor Vehicle Records must satisfy Company standards per Driving Policy.
  • Must be currently authorized to work in the United States on a full-time basis and not require company sponsorship.

Nice To Haves

  • Skills: Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Influencing, Key Performance Indicators (KPI), Leadership, Market Segmentation, Microsoft Office, Product Commercialization, Strategy Development

Responsibilities

  • Serve as a strategic leader responsible for the business management of assigned customers and/or channels, partnering with internal sales teams and sales brokers.
  • Develop and create joint business planning models for customers.
  • Drive the execution of annual plans across assigned customers, delivering key business and financial metrics including revenue, volume, share, trade spend, and T&E budgets.
  • Partner with Sr. Management and cross-functional teams to build Annual Plans aligned with short-term and long-term business objectives.
  • Lead annual negotiations to secure optimized partnership agreements supporting organizational priorities.
  • Collaborate with a cross-functional team to develop and implement customer selling stories, providing key insights to achieve execution metrics (Assortment, Shelving, Pricing, Merchandising, and Innovation).
  • Oversee ongoing account updates and performance reporting, identifying plan gaps and recommending solutions.
  • Develop and leverage external relationships at major accounts to optimize SKU positioning.
  • Provide ongoing updates on customer plan results and opportunities to management.
  • Participate in key cross-functional routines to ensure flawless execution of customer programs and initiatives.
  • Provide customer input for Marketing, Commercial, and Innovation plans.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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