Key Account Manager, West

Red Bull•Vancouver, BC

9d•CA$103,700 - CA$112,200•Hybrid

About The Position

The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

Requirements

Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)
Excellent communication and active listening skills
Creative, solution-oriented mindset
In-depth knowledge of FMCG industry
Self-motivated and able to work independently
Must be proficient in Microsoft Excel and PowerPoint

Nice To Haves

Previous experience with SAP preferred
Knowledge of regional major accounts operation, an asset
Bilingual (English/French) is an asset

Responsibilities

Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
Executes distribution on priority packages in-line with HQ recommendations.
Ensures all assigned key account’s schematics reflect Red Bull standards.
Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools
Customizes presentations to better appeal to customer’s needs
Develops annual promotion schedule in accordance with national goals
Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs
Ensures all promotions are accompanied by effective POS and incremental displays
Customizes sales pitch to achieve account goals while driving effective, permanent displays
Evaluates ROI prior to recommending specific POS or customized solutions
Determine GAP within Regional key accounts and built plans to address them.
Actively develops relationships with key decision makers via business reviews, communication, etc.
Drives execution of account programs through local Decision Makers (DMs)
Consistently pursues incremental opportunities over-and-above programs
Maintains key point of local knowledge regarding accounts
Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level
Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis
Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
Drives post-promotion analysis to evaluate promotional effectiveness
Conducts quarterly business reviews
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
Provides Energy Insights that drive change in promotion, price, or display practices
Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
Routinely visits Field Teams to ensure personal contact and open lines of communication