Junior Strategist, Influencer

Tombras•Knoxville, TN

1d•Onsite

About The Position

This role involves educating internal teams and clients on the digital media and influencer landscape, assisting in influencer/content creator POVs, and exploring new social platforms, functionalities, and emerging talent to drive innovation. The position requires being an expert on all things influencer for assigned accounts, building a database of content creator contacts, and conducting outreach to agencies and managers. The role also includes assisting in developing content creator strategies, researching and recommending creators for campaigns, vetting partnerships, and contributing to influencer marketing strategies. A key responsibility is leading parts of campaign management and execution, from briefing to launch, including communication, calls, trafficking, monitoring, and reporting.

Requirements

1-3 years working in a digital, social, and/or influencer marketing environment
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as among a team
Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment
Eagerness to learn best practices in negotiating talent agreements and managing campaign budgets
Experience with social media measurement and reporting
Knowledge of all major social platforms and recent trends on Instagram, TikTok, YouTube and other developing platforms
Strong written and verbal communication skills with attention to detail
An attitude of positivity, adaptability, curiosity, and exploration

Nice To Haves

Experience in paid media a bonus, but not required

Responsibilities

Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
Assist in influencer/content creator POVs for internal and client needs
Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
Be the expert on all things influencer across your accounts, helping answer questions and help guide internal teams
Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
Conduct outreach and build relationships with known agencies, managers, etc.
Assist in developing unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
Assist in outreach initiatives and content creator deals
Lead parts of campaign management and execution from briefing to launch, including internal communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more