Creative Strategist, Influencer Marketing

Orchestra•New York, NY

6d•$70,304 - $70,304•Hybrid

About The Position

Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team working with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech, and more. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels. Note: This role is based in NYC, working two days a week in the office on a hybrid schedule.

Requirements

Minimum of 2-3+ years of relevant experience within the influencer marketing space (agency or in-house)
Negotiating contracts
Creating and managing successful influencer campaigns
Maintaining a strong network of influencer and agent relationships
Ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects
Work well with integrated teams when called up, ensuring every individual is contributing to the team’s success
Can spot a typo a mile away, diligent with formatting, double checks everything twice and never forgets or misses a deadline
Know how to research industry trends for campaign ideas, creative content and influencer outreach
Chronically online and in-the-know about relevant trends, pop-culture moments or news
Strong understanding of platform and content best practices and are able to use that knowledge to amplify creator storytelling and content
Strong verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks
Look for creative solutions to problems, providing ideas internally to improve team or company-wide processes
Scroll TikTok for hours in your spare time, have a list of dream Twitch & YouTube influencers you’d love to work with someday, are the first to find a creator or content trend before they really pop off, consume and are endlessly inspired by content & creators
Connect all of this knowledge to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of that!”
Interested in growing linearly as an influencer expert and in beginning to understand integrated communications
Work well with individuals with specialties outside of your own (ex: earned press and event production) because of your excitement to bring in new perspectives, your willingness to understand their needs and your ability to collaborate for the greater good of the client

Responsibilities

Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships and lead day-to-day client communications
In partnership with junior staff, oversee all administrative tasks relating to the client (e.g. activity reports, client agendas, meeting schedules, etc.)
Support teamwide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions with efficiency and efficacy
Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements
Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute
Manage the account payables process, receiving influencer invoices and ensuring payment to partners
Participate in client calls and communication including influencer recommendations, campaign updates and client approvals
Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex
Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget, and under deadline - while rendering the most share-worthy campaigns and programs possible
Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on
Mentor and oversee junior staff on execution of work

Benefits

Generous PTO that scales with tenure
Summer Fridays
Day of Rests for mental health
Caregiving days
Time off for Unsick Days dedicated to preventative care
Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
100% employer-covered medical plan
401k match up to 4%
Dental
Vision