Creative Strategist
About The Position
This role is for a high-level B2B media buyer on Meta, responsible for both running the ads and developing the creative elements such as angles, hooks, and copy. The position requires a blend of media buying and creative strategy skills, focusing on B2B lead generation for a coaching program aimed at marketing agency owners. The company, Limitless, is a fast-growing coaching program founded by individuals with successful agency scaling experience. The role involves owning paid media on Meta, developing creative concepts and copy for various funnel stages (VSL, book-a-call page), contributing to organic content strategy, and conducting weekly group coaching calls for students.
Requirements
- Experience running B2B paid media at a high level, with national campaigns and six figures a month in spend.
- Specific experience in B2B lead generation, particularly in agencies, coaching/info products, or high-ticket services sold to businesses.
- Deep expertise in Meta (Facebook/Instagram) advertising, with the ability to interpret data independently.
- Strong direct-response copywriting skills, capable of writing compelling messages for skeptical B2B buyers.
- Proven track record of developing original creative concepts and angles.
- Ability to explain ad performance and strategy clearly to less experienced individuals.
- Portfolio or work samples demonstrating relevant experience.
Nice To Haves
- Google Ads and YouTube Ads experience.
- Experience integrating AI into workflow.
- Experience with organic content or growing a personal audience.
Responsibilities
- Run all paid media on Meta for the program, including targeting, testing structure, pacing, and optimization decisions.
- Develop concepts, write hooks, and script the funnel, including ads, VSLs, and book-a-call pages.
- Research market needs and translate them into unique creative angles and messages.
- Contribute to organic content strategy and scripting for Instagram and YouTube.
- Run weekly group coaching calls for students, sharing insights on current ad performance and providing strategic feedback.
- Collaborate closely with founders and production team (editors and designers).
Benefits
- Base plus performance compensation ($120K–$150K OTE).
- Full medical, dental, and vision insurance (for US employees).
- Paid time off.
- Fully remote work environment.
- Direct access to founders.
- Canada hires are contractors paid in USD.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
