Social Executive

NewGen•New York, NY

2d•Hybrid

About The Position

NewGen US is seeking a Junior Social Media Manager (Social Exec) to join their New York team. This hybrid role combines account service and social content responsibilities, ideal for someone who can manage client relationships as effectively as they create social content. The position requires platform fluency, strong creative instincts, and commercial awareness. The role is for an individual who is excited by both trending social media topics and well-managed projects. The company is a global social creative and creator agency with over 100 employees worldwide, operating in London, Manchester, and New York. They partner with leading brands to create impactful social-first creative content and work with creators. NewGen is an independent agency founded by co-founders under 30, aiming to challenge traditional agency models with a fast-paced, social-first approach. They work with major brands like Pepsi, Samsung, Amazon, SEGA, and Cash App, as well as creators such as KSI, Amelia Dimoldenberg, and PewDiePie. The company values energy, quality, collaboration, creativity, and partnership. The New York office has a start-up energy within a global agency framework, located in Flatiron. They emphasize curiosity, social fluency, and growth. The hybrid work model requires a minimum of three days a week in the office to foster collaboration and creativity.

Requirements

1–3 years of experience in a social media, content, or account management role (agency experience preferred)
Deep, genuine familiarity with social platforms — you use them daily, you understand how they work, and you can spot a trend before it peaks
Strong copywriting skills with the ability to adapt tone and voice across multiple brands and platforms
Experience building or contributing to social content calendars and content plans
Hands-on community management experience — you know how to represent a brand online without losing the human touch
Solid organisational and project management skills; comfortable managing multiple brands and deadlines simultaneously
A proactive, ideas-first mentality — you bring content concepts to meetings, not just questions
Confidence in communicating with clients and presenting content rationale clearly
Familiarity with social listening tools, scheduling platforms, and basic analytics dashboards

Nice To Haves

An interest in creator culture, influencer marketing, or the broader creator economy (a plus)
Knowledge of gaming, entertainment, or youth culture (a plus)

Responsibilities

Support day-to-day client management across assigned accounts, acting as a reliable point of contact for routine queries.
Assist in the coordination and delivery of social campaigns, keeping timelines, assets, and workflows on track.
Prepare client-facing materials including status updates, meeting agendas, and contact reports.
Collaborate with internal teams — creative, strategy, production — to brief and chase deliverables.
Maintain project trackers and internal documentation, flagging risks or delays early.
Own monthly and quarterly social content calendars for assigned brands, aligned to campaign objectives and platform best practice.
Generate proactive content ideas rooted in cultural moments, platform trends, and audience insights.
Write compelling, on-brand copy for social posts across Instagram, TikTok, X, LinkedIn, and YouTube.
Support creative development by writing briefs, contributing to brainstorms, and reviewing content for platform suitability.
Stay ahead of platform updates, algorithm changes, and emerging formats to ensure content is always optimised.
Manage the day-to-day community presence for assigned client accounts, including monitoring, responding, and engaging across platforms.
Develop and maintain community management guidelines, tone of voice frameworks, and escalation processes in line with client brand standards.
Identify and flag opportunities for real-time reactive content or community-led moments.
Track sentiment, community health, and emerging conversations, reporting insights back to the wider team.

Benefits

Highly competitive 30 days' holiday (excluding Federal Holidays, inclusive of the Reset Policy)
Reset Policy – Up to 10 additional non-contractual rest days (subject to policy terms; may be amended or withdrawn)
Birthday Leave – An additional paid day off on your birthday
December Office Closure – Office closed during the holiday period, outside of standard vacation days
Year-End Holiday Shutdown – Company-wide closure; some annual leave may be reserved, with discretionary additional paid leave granted where applicable
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity & Paternity)
Training & Development opportunities