Junior Retail Media Specialist
About The Position
The Junior Retail Media Specialist will support the development, execution, and optimization of retail media programs with a primary focus on in-store media and shopper marketing initiatives. This role will work cross-functionally with Sales, Marketing, Creative, Retail Partners, and external vendors to help bring impactful retail campaigns to life across key retail channels. The ideal candidate is highly organized, detail-oriented, collaborative, and passionate about retail marketing, consumer behavior, and executing programs that drive sales at the shelf. This role is ideal for an early-career marketing professional looking to grow within retail media, shopper marketing, and CPG brand activation.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred.
- 1–3 years of experience in marketing, shopper marketing, retail media, account management, or related field.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office, especially PowerPoint and Excel.
- Familiarity with retail media networks, shopper marketing, or CPG marketing is a plus.
- Experience working with creative teams, agencies, or retail partners preferred.
- Ability to thrive in a fast-paced, collaborative environment.
Nice To Haves
- Passion for consumer brands and retail marketing.
- Strong attention to detail and follow-through.
- Self-starter with a willingness to learn and grow.
- Comfortable balancing both strategic thinking and executional responsibilities.
- Creative problem solver with strong interpersonal skills.
Responsibilities
- Assist in the planning and execution of in-store retail media campaigns across key retail partners.
- Coordinate development and deployment of point-of-sale materials, signage, displays, and promotional assets.
- Support retailer-specific marketing initiatives including digital circulars, in-store screens, shopper marketing programs, and retail media networks.
- Help ensure retail programs are executed on time, within budget, and aligned with brand standards.
- Partner closely with Sales, Marketing, Creative, and external agency/vendor partners to support campaign execution.
- Assist in managing creative requests and routing materials through internal approval processes.
- Coordinate timelines, deliverables, and asset distribution for retailer programs and activations.
- Track campaign performance metrics and assist in preparing post-program recaps and presentations.
- Support reporting efforts related to retail media investments, promotional effectiveness, and sales impact.
- Maintain organized records of retailer programs, campaign assets, and marketing materials.
- Communicate with print vendors, media partners, and promotional suppliers to ensure timely execution.
- Help manage inventory and fulfillment of in-store marketing materials.
- Support event and activation logistics as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
