Junior Paid Media Specialist

Motorola Solutions • Vancouver, BC

3d • CA$65,000 - CA$75,000 • Remote

About The Position

We are seeking an ambitious performance marketing specialist to join our growth team. The candidate will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership.

Requirements

• 2+ years of experience in Google Ads
• 2+ years of experience in marketing analytics tools and SEO optimization strategies
• 2+ years of experience in marketing automation and project management platforms
• Basic understanding in Google Ads, Meta and LinkedIn (optional).
• Demonstrated ability to monitor and optimize performance metrics (CPA, ROAS, and conversion rate).
• Data driven mindset with hands-on experience using tracking tools (GA4, GTM, pixels).
• Ability to work independently and take ownership of campaigns end-to-end
• Bachelor's Degree
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position.

Nice To Haves

• Google Ads certification
• Meta Ads experience
• Experience with B2B lead generation campaigns, including lead quality optimization
• Familiarity with CRM integrations (e.g., HubSpot, Salesforce) and data enrichment tools such as Zoominfo
• Experience working with long sales cycles and lead nurturing strategies
• Previous experience in SaaS or B2B environments

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across paid media channels.
• Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting initiatives.
• Collaborate with the Performance Marketing Manager, sales teams, and broader marketing teams to develop and execute a cohesive multi-channel strategy.
• Optimize audience targeting and alignment between paid media and sales objectives.
• Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates.
• Monitor and manage paid media budgets, ensuring efficient spend and performance optimization.
• Track, analyze, and report on campaign performance using Google Analytics (GA4 preferred), Google Tag Manager, and Looker Studio.
• Compile performance reports and provide clear insights, trends, and recommendations to stakeholders.
• Identify growth opportunities and propose innovative paid media initiatives to drive new user acquisition.
• Analyze user behavior using heatmapping and session-recording tools such as Hotjar or Mouseflow.
• Collaborate with SEO teams on onsite initiatives, including keyword research, metadata optimization, and technical analysis.
• Conduct basic SEO analysis using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot.
• Ensure consistent messaging and brand alignment across all marketing channels.
• Work collaboratively on projects using Jira or similar project management tools.
• Proactive self-starter with an ability to work independently and collaborate effectively across teams.

Benefits

• Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level