Junior Experience Strategist

Adelphi Group•New York, NY

2d•$58,000 - $64,000•Hybrid

About The Position

RAPP is seeking a strategic thinker with experience in marketing, advertising, customer experience, CRM, and/or digital communications, along with a passion for interesting brands and generating fresh ideas. The role will work across a range of accounts, initially focusing on the automotive industry, and partner with clients and cross-disciplinary teams to develop integrated strategies across CRM and digital channels that inspire strong work and drive meaningful results. The position develops customer-focused strategies, research-informed insights, creative briefs, audience and content approaches, and persuasive presentations. It also works with Marketing Sciences, agency partners, vendors, and client stakeholders to support testing, measurement, optimization, and strategic consistency. RAPP’s hybrid model allows employees to work from home two days per week. Omnicom policy requires employees to work in the office at least three days per week, unless additional in-office days are directed by their agency or manager. The role is based in New York, is exempt, and has an estimated salary range of $58,000–$64,000.

Requirements

Bachelor’s degree in a related field.
At least 1 year of experience in strategic planning with a brand, at an agency, or in a similar setting.
Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs, and uncover emerging cultural, behavioral, and category trends.
Familiarity with CRM and digital marketing channels and an interest in how they work together to create connected customer experiences.
Ability to thrive in a fast-paced environment and manage multiple projects with varying deadlines simultaneously.
Proficiency in Microsoft Office and developing PowerPoint or Keynote presentations.
Excellent writing and editing skills, with strict attention to detail.

Nice To Haves

Automotive category experience.

Responsibilities

Develop CRM and digital communications strategies to identify, capture, and nurture consumers throughout the customer journey, creating connected experiences across web, email, mobile, social, paid media, and direct mail.
Conduct primary research and analyze third-party research to uncover insights that inform strategic plans, audience approaches, and creative briefs.
Translate complex strategies, data, and customer journey thinking into clear, visually compelling narratives that build alignment and inspire creative output.
Develop creative briefs, brief internal creative teams, and partner with them to inspire strong work across CRM and digital channels.
Devise content and communication strategies that personalize at scale, engage different audiences, and drive action across touchpoints.
Perform current-state analyses, including market, customer, channel, and competitive analyses.
Collaborate with the Marketing Sciences team on audience strategy, test-and-learn plans, measurement approaches, and optimization opportunities.
Collaborate with vendors and agency partners to maintain strategic consistency across CRM, digital, and broader program elements.
Present strategic recommendations clearly and confidently to agency and client stakeholders.