Sr. Journey Manager

Everpure•Santa Clara, CA

6d•$168,000 - $252,000•Onsite

About The Position

As a Journey Manager, you will be the architect of high-impact buyer experiences, transforming complex campaign strategies into seamless, cross-channel micro-journeys. Sitting within Growth Marketing, you’ll bridge the gap between strategy and execution to ensure our messaging resonates from awareness to sale. You’ll collaborate with Campaign, Channel, and Marketing Operations teams to accelerate pipeline and improve stage progression across the global Everpure ecosystem. In close partnership with Marketing Operations—who own audience architecture, segmentation, and system execution—you will define the journey logic, sequencing, and experience design that bring these programs to life. Your mission is to ensure every prospect interaction is sequenced, measurable, and optimized for maximum impact.

Requirements

Deep experience in B2B demand generation, campaign design, or marketing automation, with a proven ability to translate high-level business goals into structured execution plans.
Advanced hands-on experience with Marketo and Salesforce, alongside a strong understanding of how to leverage tools like 6sense, Drift, and Outreach to orchestrate multi-touch journeys.
A data-first mindset with the ability to interpret complex lifecycle metrics and communicate actionable insights to stakeholders across the organization.
Exceptional communication skills with the ability to influence cross-functional teams and champion journey-based thinking in a fast-paced, global environment.

Responsibilities

Design Journey Frameworks: Define and evolve macro-journey frameworks for Everpure’s priority buying groups, outlining lifecycle stages, engagement objectives, and progression pathways from awareness through sales engagement.
Architect Cross-Channel Experiences: Design and activate micro-journeys that synchronize Paid Media, Email, Web, Field Marketing, and SDRs into a single, cohesive buyer experience. Own the experience layer of the journey, including sequencing, messaging alignment, channel roles, and handoffs that drive deeper engagement.
Drive Pipeline Velocity: Define precise entry/exit criteria and "next-best-action" logic to ensure prospects move efficiently through the funnel, directly impacting global pipeline growth.
Orchestrate Global Activations: Lead cross-functional kickoffs to align diverse teams on execution timing and responsibilities, ensuring consistent messaging across all Everpure priority buying groups.
Optimize Journey Performance: Partner with Analytics to monitor journey health and funnel velocity, using data-driven insights to refine channel mix and messaging sequencing.
Govern Journey Integrity: Establish and reinforce global standards for journey design, managing interdependencies to minimize buyer fatigue and maximize the scalability of the Journey Center of Excellence.