JEFE DESARROLLO BE | STAFF MX

Arca Continental, S.A.B. de C.V. PMonterey, CA
Onsite

About The Position

Arca Continental is a company dedicated to the production, distribution, and sale of non-alcoholic beverages of the brands owned by The Coca-Cola Company, as well as savory snacks under the Bokados brands in Mexico, Inalecsa in Ecuador, and Wise in the United States. With a distinguished trajectory of more than 92 years, Arca Continental is the second largest Coca-Cola bottler in Latin America and one of the most important in the world. In its Coca-Cola franchise, the company serves a population of more than 123 million in the northern and western regions of Mexico, as well as in Ecuador, Peru, the northern region of Argentina, and the southwestern region of the United States. Arca Continental is listed on the Mexican Stock Exchange under the symbol "AC". The mission is to plan, develop, and ensure the correct implementation of demand development strategies, based on existing opportunities and aligned with AC's policy to capitalize on Purified and Mineral Water volume in AC, supporting business development profitably and sustainably.

Requirements

  • University Education: Business Administration, Industrial, Marketing, or related (Degree or Professional License)
  • Advanced English.
  • Experience in Emerging Beverages, Marketing, Commercial and Digital Area, Channel Strategy, Nielsen.
  • Excel (Advanced)
  • Power BI (Intermediate)
  • Nielsen (Intermediate)
  • Financial Budgets (Advanced)
  • Logistics (Intermediate)
  • Market Development Knowledge (Advanced)
  • Sales Forecast Management (Advanced)
  • Marketing (Advanced)
  • Segmentation (Advanced)

Responsibilities

  • Plan, Define, and Supervise the implementation of profitable strategies for demand development of the Isotonics and Serums portfolio.
  • Negotiate, Plan, and Ensure the launches of new products for the purified and mineral water category, with our external client KO and internal Regions.
  • Monitor, Ensure, and Coordinate the correct ordering of Isotonics and Serums products to guarantee product supply in the 4 AC Regions.
  • Communicate, Monitor, and Control the detail of the Isotonics and Serums budgets to ensure the profitability of the Emerging Beverages business in AC.
  • Analyze, Propose, and Monitor the performance and functioning of the various Isotonics and Serums initiatives to ensure compliance with established objectives and to modify the strategy if necessary.
  • Define, Program, and Evaluate the Success Film of Isotonics and Serums in AC, to ensure the execution of market activities.
  • Define the activities to be executed in the Traditional Channel, Eat & Drink, Modern.
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