Internship Customer Relationship Management - Loyalty

Hunkemöller • Deerfield, IL

1d • Hybrid

About The Position

This internship focuses on Customer Relationship Management (CRM) and Loyalty within the retail sector. The intern will learn and contribute to creating campaigns and vouchers to enhance customer value and excitement. They will gain knowledge of the technology used for member communication and assist in generating new leads to grow the member base and newsletter opt-ins through gamification. The CRM department is responsible for developing, launching, and evaluating all marketing activities for the Membercard base. The internship offers a "Best Internship in Retail" experience, providing on-the-job learning while supporting the team in various tasks.

Requirements

• Currently enrolled in HBO-/Bachelor-/Master studies (Marketing / Communication / New Media / Business Administration/International Business).
• Familiarity with the MS Office package (Word/Excel).
• Interest in Customer Loyalty & Customer Relationship Management.
• Fluent in English.
• Available for at least 40 hours/week.
• Available for 5 months starting in February 2027.
• Must be enrolled at a school or university for the full duration of the internship.
• Must be an EU citizen, on a Family/Partner visa, or a non-EU student studying in the Netherlands who meets specific curriculum or university agreement requirements.

Nice To Haves

• Other languages besides English are a plus, but not mandatory.

Responsibilities

• Support the development and setup of member actions and promotions.
• Focus on gamification for customer acquisition and engagement of existing members.
• Develop and create win-competitions to expand the prospect base, increase sales, and boost engagement.
• Jointly produce Point of Sale (POS) material with the marketing operations team.
• Develop follow-up internal and external communications regarding the new loyalty program.
• Develop vouchers and campaigns in collaboration with the team and other departments like E-commerce and Social.
• Develop campaigns designed to attract new customers through internal channels and/or other brands' channels.
• Report on the activities mentioned above.
• Work on a personal assignment that aligns with the strategy and objectives of the intern's education and Hunkemöller.

Benefits

• The Best Internship in Retail (BIIR) program with diverse learning opportunities (Personal Branding, Business Innovation & Presenting trainings, CEO & CFO Q&A, Dragons’ Den).
• An Assigned Buddy for personal coaching, growth guidance, and network building.
• Work From Home (WFH) Policy: Up to 2 days per week for 40-hour internships.
• Internship Allowance: 450€ per month (gross).
• 8+ holiday days (based on 40h/week).
• Travel Allowance: Max. 23€ per day (based on travel distance) if not eligible for Student OV Chipcard.
• 25% staff discount.
• Company laptop.
• Company gatherings (Townhalls and drinks).

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: Associate degree