Automotive Internet Sales Director / Desk Manager
About The Position
Hyundai of Greenville is a fast-growing, customer-focused automotive dealership committed to delivering an exceptional buying experience both in-store and online. As more customers begin their vehicle shopping journey online, we are expanding our digital sales strategy and seeking a motivated, results-driven Internet Director to lead our online sales and lead management efforts. The Internet Director will oversee all online sales operations, digital lead management, and Business Development Center (BDC) activities. This role is responsible for maximizing internet lead conversion, managing digital communication with prospective customers, and ensuring a seamless transition from online inquiry to dealership visit and vehicle purchase.
Requirements
- Previous automotive dealership experience required (Internet Manager, BDC Manager, or similar role preferred).
- Strong CRM experience and understanding of internet lead management processes.
- Excellent written and verbal communication skills.
- Proven ability to convert online inquiries into dealership appointments and sales.
- Strong leadership, organization, and multitasking abilities.
- Self-motivated with a results-driven mindset.
- Proficiency with dealership software, CRM systems, and digital communication tools.
Responsibilities
- Manage and respond to all incoming internet leads from the dealership website, third-party listing sites, and digital marketing campaigns.
- Develop and implement processes to increase lead response speed, appointment setting, and sales conversion.
- Supervise and train internet sales or BDC staff (if applicable).
- Coordinate closely with the sales management team to ensure appointments and follow-ups are handled effectively.
- Monitor CRM activity to ensure accurate tracking, follow-up, and reporting.
- Track and report key performance metrics including lead response time, appointment ratios, show rates, and closing percentages.
- Work with marketing vendors to optimize lead generation sources and online presence.
- Ensure all customer communication is professional, timely, and aligned with dealership standards.
- Maintain knowledge of current Hyundai models, incentives, and dealership inventory.
Benefits
- Competitive base salary plus performance-based bonuses.
- Health, dental, and vision insurance options.
- Paid time off and holidays.
- Employee vehicle purchase program.
- Career advancement opportunities within a growing dealership group.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
