International Marketing Specialist

Johnson Health Tech North America IncCottage Grove, WI
Onsite

About The Position

Johnson Health Tech, a leading global fitness company, is seeking a globally minded marketing professional to help drive brand consistency, product launch execution and marketing operations across 60+ international markets. This high-visibility role partners cross-functionally with product, design, sales and regional marketing teams to scale global initiatives, improve marketing processes and support world-class brand experiences around the world. This role offers strong visibility across the global organization and opportunities for long-term growth within international marketing and product training operations.

Requirements

  • 4-year degree in marketing, communications or related field required
  • 3-5 years of experience supporting marketing initiatives and product launches in a fast-paced environment
  • Proven ability to manage multiple projects simultaneously while balancing competing priorities and deadlines
  • Experience collaborating cross-functionally across marketing, product, sales and/or creative teams
  • Strong written communication skills with exceptional attention to detail
  • Experience using AI and automation tools to improve workflows, content creation and overall efficiency is a plus
  • Microsoft Office proficiency required
  • Occasional domestic and international travel required
  • Valid driver’s license and passport required (passport may be obtained after offer acceptance)

Nice To Haves

  • Experience working with international teams, distributors or multi-region organizations preferred
  • experience with Canva, CMS and project management platforms preferred
  • Highly organized with strong attention to detail and follow-through
  • Self-starter with the ability to manage multiple priorities independently
  • Comfortable working cross-functionally in fast-paced, evolving environments
  • Strong proficiency in Microsoft Office Suite; experience with Canva, CMS platforms and AI tools preferred
  • Exceptional communication skills, both on paper and in person
  • Knowledge of the fitness industry is preferred
  • Knowledge of a foreign language is helpful but not required

Responsibilities

  • Partner with cross-functional teams to support global product launch execution and ensure alignment across international marketing teams
  • Manage and continuously improve global facility planning and sales enablement tools, collaborating with product management and industrial design teams to maintain accurate and impactful content
  • Drive adoption and optimization of global sales support resources, including the Matrix Experience App, product and brand awards documentation, sponsorship presentations and showcase grant initiatives
  • Identify opportunities to streamline workflows, improve operational efficiency and develop scalable marketing processes and SOPs
  • Support global brand consistency by auditing and maintaining brand websites across subsidiaries and distributor markets
  • Maintain and optimize content across the JHT Corporate websites
  • Lead the management and promotion of international showcase installations and testimonials, including content collection, organization, publication and invoicing
  • Develop and execute global newsletter communications, partnering with subsidiaries to curate content, monitor engagement metrics and continuously improve performance
  • Monitor regional marketing activity and scale successful initiatives globally
  • Maintain and optimize content organization across global file-sharing and resource platforms
  • Coordinate high-impact customer and subsidiary visit experiences at JHTNA/Global Marketing headquarters, partnering with leadership, product teams and regional stakeholders to deliver engaging and well-executed agendas
  • Support planning and execution of factory tours, showcase visits, presentations and cross-functional meetings for international partners and customers
  • Support execution of global marketing meetings, webinars and key industry tradeshows
  • Maintain and enhance corporate presentation materials and marketing contact resources
  • Support product training initiatives, including competitive positioning materials and event coordination
  • Assist with market research, surveys and reporting initiatives
  • Track project budgets, invoices and vendor coordination to ensure efficient resource management
  • Contribute to additional global marketing initiatives as needed

Benefits

  • Health & Dental Insurance
  • Company paid Life Insurance
  • 401(k)
  • Paid Time Off benefits
  • Product discounts
  • Wellness programs
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