International Marketing Program Manager

Columbia Sportswear Company•Portland, OR

10d•Hybrid

About The Position

The International Marketing Program Manager is the link between the international regional marketing teams, the global marketing team and the Director of International Marketing, ensuring clear, timely, and effective communication between all teams. The position will support consolidating diverse regional considerations into actionable updates, reports, and presentations to support implementation of seasonal marketing plans. This role will establish operational excellence through building and refining scalable processes across the go-to-market process, budgeting, production, execution, and reporting, while continuously identifying opportunities to improve efficiency and establish best practices. This position will also act as a cross-functional project lead, managing various projects from briefing through execution, coordinating timelines, deliverables, and stakeholder communication across global and regional teams. Additionally, the position serves as the proxy for the Director of International Marketing, ensuring continuity in communication, preparing materials for executive visibility, and supporting both strategic priorities and administrative needs. Ultimately, this role amplifies organizational effectiveness by enabling regional teams to operate efficiently, remain aligned with global strategy, and execute with speed, clarity, and consistency.

Requirements

Experienced in project management, ranging from small tasks to major marketing initiatives.
A proven communicator, able to deliver clear and timely communication to an international audience.
A multitasking extraordinaire, proficient in prioritization, balancing multiple projects at a time with high attention to detail and organization.
An adept collaborator with high interpersonal and executive functioning skills
Proactive and assertive in follow through with strong analytical and problem solving skills.
Excellent team building skills and techniques to lead projects from inception through successful implementations.
Bachelor’s degree in Marketing, Operations, Project Management or related field, or work experience equivalent to a degree.
5+ years experience in progressively responsible positions providing management support by analyzing business processes, evolving communication standards, and streamlining project management.
Ability to create and implement strategic decision making and providing guidance to a diverse group of international partners.

Nice To Haves

International marketing experience preferred.

Responsibilities

Support communication on timely projects and needs between Regional and HQ Marketing teams, including Product Marketing, ISM, Creative, Special Projects
Consolidate and prepare on-going regional updates, decks, and written communications that simplify complex and cross-region information
Ensure teams have the right information, tools, and context to execute seasonal marketing plans effectively and on time
Respond quickly and calmly to last‑minute requests from international teams, helping unblock issues and find solutions
Balance planned work with urgent requests, maintaining attention to detail and impact on adjustments to timelines and workflows
Build and refine repeatable processes in alignment with GTM, including planning, calendars, budgets, production, execution, reporting
On-going improvement through identifying gaps and inefficiencies in ways of working and propose practical/value add solutions
Document and establish best‑practices for workflows specific to creative development, visibility and approvals
Compile and analyze inputs, including regional feedback, execution status, campaign performance and marketplace insights
Create clear reports and readouts to support decision‑making and prioritization
Lead cross‑functional projects on behalf of INTL regions from briefing to kickoff through execution, including partnership with Regional Marketing Teams, Product Marketing, ISM, Creative, NA Marketing, Performance Marketing, and Finance
Manage communication, timelines and deliverables, to keep projects moving forward and all stakeholders informed
Support campaign rollouts and regional activations with clear expectations from start to finish
Serve as a trusted partner and proxy to INTL Marketing Director, sitting in on meetings to ensure no lapse in representation and communication
Assist in preparation of materials for leadership, driving constant visibility and updates on what is taking place in regions
Support additional administrative requests when needed

Benefits

401k plan plus a generous company match
medical
dental
vision
life Insurance
disability
flexible spending accounts
health savings account
assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
EAP + which is free and confidential 24/7/365 counseling services
extensive wellness benefits
employee discounts
generous time off program