Marketing Program Manager

New Charter TechnologiesNew York, MA
$75,000 - $80,000

About The Position

New Charter Technologies is seeking a Marketing Program Manager to support its portfolio of operating companies and help build a modern, scalable marketing organization. This role offers the chance to make a significant impact by executing programs that enhance brand awareness, generate leads, and drive revenue growth. The Marketing Programs Manager will translate marketing strategy into consistent, high-quality execution across various New Charter Technologies operating companies. Reporting to the Leader, this individual will be responsible for executing campaigns, coordinating digital marketing initiatives, managing events, overseeing agency and vendor relationships, and ensuring efficient and effective delivery of marketing programs. The ideal candidate is a proactive, highly organized marketing professional who excels at turning ideas into tangible results. They should thrive in a collaborative setting, be adept at managing multiple priorities, work effectively with agency partners, and bring structure, accountability, and momentum to marketing efforts.

Requirements

  • 4–7 years of B2B marketing experience (technology, MSP, SaaS, or professional services preferred).
  • Experience executing integrated marketing campaigns across digital, email, web, and events.
  • Working knowledge of Google Ads, SEO/SEM, Google Analytics, and HubSpot (preferred).
  • Excellent project management, organizational, and communication skills.
  • Ability to manage multiple priorities independently.

Responsibilities

  • Execute integrated marketing campaigns from planning through launch and reporting.
  • Build and deploy HubSpot email campaigns, landing pages, and campaign workflows.
  • Coordinate campaign assets with internal stakeholders and agency partners.
  • Ensure campaigns are delivered on time and aligned with business priorities.
  • Coordinate Google Ads and SEO/SEM initiatives with agency partners.
  • Manage website updates and landing page implementation.
  • Maintain the social media calendar and coordinate campaign-aligned content.
  • Coordinate blogs, webinars, thought leadership, and multimedia content.
  • Leverage AI tools to improve efficiency and accelerate execution.
  • Coordinate event logistics, sponsorships, registrations, promotional materials, and follow-up.
  • Support educational webinars and virtual events.
  • Ensure marketing programs are executed professionally and on schedule.
  • Own the marketing calendar and project timelines.
  • Support CRM data quality, campaign tagging, and list management.
  • Coordinate vendors and agency activities.
  • Prepare KPI dashboards and campaign reporting.
  • Assist in developing presentations, one-pagers, campaign collateral, and sales support materials.
  • Coordinate marketing assets for campaigns and service launches.

Benefits

  • Comprehensive benefits package
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