Intern - Marketing

GM Financial • Irving, TX

12d • Hybrid

About The Position

GM Financial is the wholly owned captive finance subsidiary of General Motors, headquartered in Fort Worth, and a global provider of auto finance solutions with operations in North America, South America, and the Asia Pacific region. The company provides retail financing and lease programs to customers and commercial lending products to auto dealers. Its purpose is to pioneer innovations that move and connect people to what matters.

The Marketing Intern will gain hands-on experience supporting high-profile marketing initiatives that enhance customer experiences and align with business goals. The role collaborates with cross-functional teams to help plan and execute B2C and B2B strategies, manage stakeholder communications, evaluate campaign effectiveness, and contribute to the future direction of marketing channels, products, and customer touchpoints. The internship program runs for 11 weeks, from May 26 to August 6, 2027, and requires a 40-hour work week during that period and participation in all GM Financial-sponsored intern events.

Requirements

• Strong written and verbal communication skills; must be able to give presentations and communicate with business leaders.
• Comfort with Microsoft Office Suite, including Word, PowerPoint, Excel, and Teams.
• Self-motivated and detail-oriented, with the ability to prioritize tasks and meet deadlines.
• Ability to work independently or in a team setting.
• Must be a current student pursuing a bachelor's degree or higher from an accredited college or university in Marketing, Business, or Communications.
• Must have at least one semester remaining upon the start of the internship.
• Must have a minimum overall GPA of 3.0 on a 4-point scale.
• Must be able to work 40 hours for 11 consecutive weeks during the summer, May 26 through August 6, 2027.
• Must participate in all GM Financial-sponsored events for interns.
• Must be able to work in the United States without immigration-related sponsorship or other immigration support from GM Financial.

Nice To Haves

• Previous internship experience.
• Junior or senior academic classification.
• Ability to use AI tools such as Microsoft Copilot to support daily work.
• Skill in evaluating AI outputs for accuracy, compliance, and bias.
• Experience integrating AI into workflows to improve efficiency or insights.
• Familiarity with AI-assisted research, summarization, and content generation.
• Understanding of responsible AI use, including ethics and data protection.

Responsibilities

• Execute high-profile marketing initiatives that align with business needs and enhance customer experiences.
• Collaborate with cross-functional teams to ensure timely delivery of campaigns and initiatives.
• Partner with product managers and marketing teams to plan and implement strategies around products and consumer touchpoints.
• Build and manage communications with key stakeholders and influencers to support B2C and B2B strategies.
• Influence the prioritization of marketing initiatives to drive optimal business results.
• Participate in planning the future direction of B2C and B2B channels and features.
• Measure, assess, and report on campaign effectiveness and supporting assets.
• Translate organizational vision and goals into a roadmap of marketing features and enhancements.

Benefits

• Executive and peer networking opportunities.
• Independent and team project experiences.
• Philanthropic activities.
• Career development.
• Opportunity to apply for full-time career positions.
• Competitive pay.
• Flexible hybrid work environment, with three days a week in the office.

What This Job Offers

• Career Level: Intern